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Published January 18th 2015
Yum, Yum Bubble Gum, Yummy Food for Your Tum
I love a colorful ish
The name of the café is promising. It is also is honest and descriptive and this made me think about how hard it would be to name a restaurant and how important it might be to persuade diners to venture into your establishment.
Could you name yourself 'The best ever Thai' even if you are not? Would people believe you or would this be considered arrogant?
There are many restaurants and cafés along High street so I started to take notice of the names. For example, the Thai Hut is not a hut. Down Under Indian is down under but so is every other café in Australia. I don't suppose The Hive is really for bees but it could be a really buzzing place. Is the Wild Yak Tibetan good if you are really angry and need to talk about it?
But I digress… back to the Yum Yum Thai. The name tells but one part of the story. Indeed it underestimates the impeccable food and very generous servings. Two dishes with rice and Roti bread were more than enough for two of us. Each dish was only an unbelievable $12.90 (with meat add a dollar or two). It's not very many places where you can get healthy tasty food cooked fresh to order like this for around $30.
All this for around $30
The menu was quite extensive with so many options we asked the waitress for her recommendation and therefore ended up with a sweet stir-fry we wouldn't have normally chosen. It was called Pad med ma muang and came with a large amount of cashews. The prawn version was $17.90. Even the Red duck curry was only $16.90. The Pad Thai (my default choice) was only $12.90.
Delicious curry vegetables
I did not indulge but I thought the cocktail names were clever. For example, the Sumai Heaven, Phuket Paradise, Pattaya Lagoon and the Bangkok Sunset. These were a ridiculously cheap price of $8.90 each.
A snapshot of the length of the restaurant
Apart from the food which is a true reflection of name of the shop, the restaurant is classy, the ambience excellent and the service personal and friendly. My dining partner had reserved the best window seat table, which is petitioned off from the rest of the restaurant for privacy, and right near the bar.
I do not wish to offend anyone who lives in Northcote or in my suburb when I make the following comment. The view from this restaurant of the locals was colorful and alternate and there are more bikes in the street than the center of Amsterdam.
Westgarth cinema - suited to the clientele
Yum Yum Thai restaurant is set in the heart of popular High St strip and just two doors up from the Westgarth cinema. It used to be called the Valhalla when the cost of the movies was in the single digits. There are two other Thai restaurants in the street so they need to be very competitive. Yum Yum certainly has many attractive selling points.
If I had named the shop it might be something like 'Very Cheap Classy Authentic Thai Food'… nah too long. What about 'Convenience, Cheapness and Ambience'…um. 'Food Fit For a Thai King'? I wonder what marketers would think of my choices? Maybe Yum, Yum is the best possible name… tempting isn't it?