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WWF WOW (Wild Onesie Week) 2014

Home > New South Wales > Animals and Wildlife | Charity | Fun Things To Do | Fundraisers | Quirky
by Fiona Anderson (subscribe)
A Melbourne based writer who is a travel junkie, dedicated foodie and emerging photographer.
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Bring out your inner tiger
Onesies.... those controversial, comfortable, cosy but questionable taste garments that people seem to be wearing everywhere. When did they change from home leisure wear to everyday wear? I guess their popularity increased when clothes manufacturers started to bring out cute animal onesies, and wearers thought that they, too, would look cute. Hmmmm.

Did you know that onesies have led to an online petition in Australia, initiated by Lachlan Harris, former Press Secretary to PM Kevin Rudd? (I notice the petition has a whole 256 supporters - not exactly a strong wave of protest.) But what I found more amusing is that there is a counter petition to this petition, called 'Lockie Harris and anyone born before 1983: Stop Petitioning Gen Y to Stop Wearing Onesies'. There are 248 supporters to this latter petition - if you feel like balancing out the numbers by adding your vote, I'm sure you'd make the initiator of the petition very happy!

Regardless of your view of onesies, there is an event coming up which will give onesies the opportunity to be the hero. During the week of 2nd to 6th June 2014, the World Wildlife Federation (WWF) is holding Wild Onesie Week (WOW). (Significantly, World Environment Day falls during this week, on 5th June.) As a fundraiser, WWF is selling an official onesie - a panda. The cost is $85 (includes shipping within Australia). If you're interested in buying one, go to the WWF website. The panda has been chosen because it is extremely endangered; on 2004 figures, there are an estimated 1,600 pandas alive in the wild.

Wear your animal onesie during the week of 2nd to 8th June

WWF is also encouraging people who are prepared to wear a onesie during WOW to register, and get friends and work colleagues to sponsor them. Maybe you can set up a fun workplace event?

As WWF CEO, Dermot O'Gorman, says, "If you're passionate about protecting species be brave and 'become one' for a day or even the whole week and experience what it's like to be an endangered animal".

"We know animal onesies have caused a stir. Gen Y loves them while others have compared them to such trends as acid wash jeans, parachute pants, scrunchies and velour track suits," he said. Whether you think the animal onesie is a fashion faux pas or fabulous fun we can all agree on one thing: the world's endangered animals need our help".

"So put Wild Onesie Week in your calendar, embrace your sense of fun, and get sponsored to wear a onesie. We want to see onesies on trains and buses, in offices, restaurants and cafes, boardrooms, schools, beaches, in big cities and small towns. The money you raise by rising to this challenge will make a real difference to endangered animals".

"Our motto for Wild Onesie Week is 'be one, save many'", said Mr O'Gorman who announced the campaign on World Animal Day (4 October 2014).

Be an animal for a day during WOW!

But of course you don't need the WWF's panda onesie to participate. Wear one you already own, borrow one from a friend, or, if you're a creative type, make one. If pandas are not your thing, you might like to choose another endangered animal - orang-utan, elephant, tiger, hammerhead shark, or marine turtle, to name a few.

The animals will thank you for your help!
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Why? Be an animal for a day to help protect endangered animals.
When: 2nd - 6th June 2014
Where: Workplaces, or wherever you carry out your normal daily activities.
Cost: Free (unless you choose to buy a WWF official panda onesie at $85)
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