"We know animal onesies have caused a stir. Gen Y loves them while others have compared them to such trends as acid wash jeans, parachute pants, scrunchies and velour track suits," he said. Whether you think the animal onesie is a fashion faux pas or fabulous fun we can all agree on one thing: the world's endangered animals need our help".
"So put Wild Onesie Week in your calendar, embrace your sense of fun, and get sponsored to wear a onesie. We want to see onesies on trains and buses, in offices, restaurants and cafes, boardrooms, schools, beaches, in big cities and small towns. The money you raise by rising to this challenge will make a real difference to endangered animals".
"Our motto for Wild Onesie Week is 'be one, save many'", said Mr O'Gorman who announced the campaign on World Animal Day (4 October 2014).