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World Fairtrade Challenge

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by Hannah (subscribe)
An opinionated foodie that loves to write. Or maybe an opinionated writer that loves to eat.
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Fancy sharing a cuppa with more than a million others?
More than 1.2 million people from around the world will come together between 13-15 May to participate in the World Fairtrade Challenge. Supported by Fairtrade Australia, the Challenge is calling on people across the globe to raise their cup of caffeine goodness all in the name of protecting our favourite beverage.

So if you're a coffee lover you might want to head to the event website to sign up as an event host, or make a pledge as an individual that you will drink Fairtrade coffee throughout the three days. While you're there, why not register for your free Event Host Kit which includes free Fairtrade coffee and chocolate.

Cafés across the country are also getting on-board, with Adelaide-fave and #5 best place to eat in Australia, E for Ethel serving up De Groots fair coffee goodness.

E for Ethel coffee fair fairtrade adelaide cafe
Dan from E for Ethel will be serving up De Groot Fairtrade coffee.


So I hear you ask, why does coffee need protecting?
What many people might not realise is that coffee crops are already being depleted by the emergence of new diseases and pests. Some countries are reporting yield losses of up to 40%, often caused by coffee rust – a disease which eats away at coffee plants. It is believed that rising temperatures from climate change are increasing the impact of the most economically important coffee disease in the world.

How will the Challenge help? The global event aims to raise awareness of the issue facing some of the most vulnerable farmers in the world and also highlight how we can help. When farmers sell their coffee through the Fairtrade system they also receive an additional amount of money (which is called the Fairtrade Premium) that can be used to help benefit their farms, communities and families. More and more these coffee farmers are investing this additional money into training, organic pesticides and new coffee plants (to replace old and damaged crops) to combat the impact of climate change.

So why not host an office morning tea, have your friends over, or make your way to Ethel's to make sure our liquid gold will be around long into the future, and help secure the livelihood for the 125 million coffee farmers around the world.

Fairtrade challenge host kit
If you sign up to host an event you will receive a free Host Kit including posters, balloons, coasters and even free coffee and chocolate!

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Why? To enjoy a cuppa and support the future of coffee
When: 9am - 4pm (E for Ethel) or anytime in your home or office
Where: In your workplace, home or any participating cafe such as E for Ethel
Cost: Free!
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