Ford Hastings Deering Building, 1938 NSW State Library Photo Collection.
It sits in the Ford/ Hastings Deering Building at 75 Crown Street in Woolloomooloo. Built in 1938 for Harold Hastings Deering and described as a "a rare Australian example of large scale functionalist architecture", the building was later used by the Ford motor company as a car showroom.
A new form of competition has been added to the local food market in this amazing building. Woolies, is located at street level of the Hastings Deering Building and is a much needed addition to the area.
I always thought that Sydney had an issue with supermarkets. The big old Woolies in the centre of Sydney, well used and loved, was the only large supermarket present in the inner city area a few years ago or for much of the eastern suburb.
Mandarins.
With the newer smaller gourmet food supermarkets opening in places like Surry Hills and the brilliant traders like Harris Farm in Potts Point, Woolies in Woolloomooloo has come up with a version of old fashioned service, gourmet and traditional food as well as offering express breakfasts, lunches and dinners for busy locals.
Fresh fruit and veggie, packed breakfast and lunch deals, sandwiches, Simone Lougue pies and pastries, the traditional bakery and deli items, milk, gourmet cheeses and all the household essentials. You can even buy hot pizza for lunch or dinner.
Added to this is a cafe area with book shelves, Vogue and other magazines to peruse. You can buy breakfast, lunch or dinner at supermarket prices and eat it whilst checking your iPhone or emails with the amazing Woolies free wi-fi.
Woolies Concept Store.
This is old fashioned Australian Woolies in the modern era and I like it.
Open 7 days, 7am to midnight.
