I love whisky - not just drinking it, but talking about it too - as my subscribers already know. I am so excited to be telling you about Whisky Live. I think I will have a wee dram before I begin.
Savour rare spirits, share passion and pair pleasures with vibrant festivities, whiskies and spirits appreciation and an unprecedented art showcase in Singapore in November 2017. A yearly sold-out event, Whisky Live Singapore 2017 is South East Asia's largest and premier whisky and spirits show. Into its eighth year, theshow promises a more expansive experience than previous years.
This year, Whisky Live Singapore will be held at the grounds of Theatreworks, a pre-war a heritage building that was once a rice warehouse on Mohamed Sultan Road and next to the Singapore River that is gazetted for national conservation. It is little known that the area, which is now lined with bars (appropriately) and restaurants, was previously a trading and warehouse hub where goods that were taken from ships were stored for redistribution.
Mathieu Musnier, General Manager at La Maison du Whisky, said, "Whisky Live Singapore has been hugely successful among whisky aficionados in the region. We are constantly looking into ways to elevate the experience. Whisky and spirits appreciation is an art. With the theme of 'Rare, Share, Pair', we want to bring forth a different and immersive experience for our guests by offering not only the taste of fine spirits but a coup d'oeil of the artistic creativity that goes into the making, marketing and bottle craft of various ingenious brands."
With appreciation in mind, this year, Whisky Live Singapore will have an art gallery to showcase whisky and spirit art through the years, from label design, marketing art to bottle craft. The exhibition will feature interesting exhibits from well-known creatives of the industry such as Stranger & Stranger, Neisson and Velier.
To raise the bar (pun intended), a cocktail and food trail will add to the festivity. Expect cocktail booths by spirit types – gin, tequila, rum and other spirits, and food by different cuisines. There are also samplings of more than 50 brands and 150 expressions of whiskies and spirits which won't fail to impress guests.
La Maison du Whisky, established in Singapore in 2006, is the organiser of Whisky Live in Singapore and Paris. The Paris Show is said to be the biggest Whisky and Spirit show in all of Europe, so you know that the Singapore event will be GREAT.
Whisky Live 2016 (image from Whisky Live News Bulletin)
WHISKY LIVE 2017 SINGAPORE Date: 25th and 26th November 2017 (Saturday and Sunday) Time: 1.30pm to 8.30pm Cocktail and food trail closes at 9.30pm Venue: 7213 Mohamed Sultan Road Singapore 239007
For further details and to make bookings, check out the official website here