Not wanting to compare apples to oranges, I selected six popular products so a direct comparison can be made.
They are a slab of Victoria Bitter (VB), A carton of Carlton Draught bottles, 700 ml. Johnny Walker Red Label, 700 ml. Smirnoff Vodka, 750 ml. Chandon Non-vintage Brut sparkling wine and a red, Wolf Blass red label shiraz.
Olinda Creek Hotel. $7-00
BWS Market place. $7-00
LiquorLand. At the time of writing Wolf Blass Red Label Shiraz was not in stock. Shiraz Cabernet was (a sweeter blend) at $14-00.
Observations from this exercise showed that like supermarkets and petrol outlets there are price cycles that fluctuate. If you are not desperate for your favourite tipple, just wait a while and check out all three.
BWS is a franchise owned by Woolworths, so the prices at BWS outlets would coincide.
Liquorland is part of the Coles group of companies.