Forget musty smells, this op shop has undergone a facelift
Australian Opportunity Shops have come a long way over the past few decades. Some of the larger charity store chains display their clothing donations on neatly organised garment racks and display their homewares by colour.
To encourage sales, some Opportunity Shops might reorganise their store layout in small ways, which can be as simple as moving a few racks around or ditching their older donations for newer stock.
Vinnies Victoria has recently undergone a much, much larger task, a huge renovation project at their East Melbourne Ringwood store which took 18 months to complete.
Vinnies Victoria Ringwood
This is the first time Vinnies Victoria has partaken in a project so big, splitting their store into two halves so it could continue to trade while redevelopments took place.
Helped by the Red Design Group, an interior design firm that have previously worked with high profile retailers on projects such as the Myer Basement in Bourke St, Henry Bucks and Mimco flagship stores, Vinnies Victoria in Ringwood has been reworked to capture lovers of secondhand fashion.
On a visit to the store, situated on the Maroondah Highway, I wondered what to expect of a such a large scale renovation for a charitable chain.
Forget musty smells, dingy lighting, and general clutter, Vinnies Victoria in Ringwood is large, clean, bright, and well organised. Since its facelift, the store now displays 200% more clothes than it did before, with an entire section specifically dedicated to vintage.
I found prices at the store very reasonable too, most clothing items cost less then $10, mostly between $3 - $8. I did spot a beautiful BOSS winter wool coat for $25 which I believe to be worth the price for a quality garment.
The cost to refurbish a store does not come cheap, but I am sure will be worth the investment for Vinnies Victoria as their Ringwood store stands out as one of the best, and could easily complete with a regular high street retailer.