Like all European capitals, you can find everything you seek if you know where to look in Vienna — markets, supermarkets, souvenirs, and pretty much anything you'd like to get your hands on. Austria has managed to keep at bay the wild capitalism scenario, so schedules and work days are much respected here. Except for the souvenir shops of the old town and some supermarkets out there, you won't find any trade open after 7 in the evening or on a Sunday. Having said that, Vienna is a busy commercial hotspot when up and running.
For souvenirs, one of the simplest areas to venture into would be the 1st District, in the vicinity of St. Stephen's Cathedral. So what's so special there? Chocolate, either in the form of the delicious Mozartkugeln chocolates, or Männer biscuits — they're one of the most typical products of Austria in general. Other souvenirs that are found pretty much everywhere are the Steffl (small reproductions of the Cathedral); Sissis, Francis Joseph, Mozarts and Tyrolean mugs of beer or small norias, all in different formats (magnets, puppets, porcelain); for all tastes and budgets.
Another essential stop is the Naschmarkt, the most famous daily market of the city. You can buy cheese, nuts, olives, candied fruits, sweets and spices of the highest quality. However, it is not recommended to purchase every day since prices are quite high. On Saturday mornings, there is also a kind of rush, and the size of the market doubles with books and CD's, bicycles, tableware, electrical appliances, and some guitars in general. It's all quite chaotic and dusty, but also equipped with a special charm.
Mariahilferstrasse is the place where all shopaholics find peace. All large chains of clothing, footwear, decoration, music, etc. are stationed one after another along this long street in District 6. It is a shopping street par excellence. For objects of decoration or gifts, take a look at stores that exist within the MuseumsQuartier. You'll not only find the typical store with reproductions of paintings in calendars, notebooks and umbrellas, but also treasures that exist under the Mumok, full of toys that can make any apartment look more modern. This store is also the Lomoshop in Vienna, that is frequented by young people.
The Neubaugasse provides some much-needed escapism for the fashionistas. It's loaded with apparel shops, with prices ranging from the purest ganga to the unattainable. The Neubaugasse takes you for a ride that is essential if you want to wear something more original.
If you're around in Vienna during Christmas, then you will discover that a Christmas market is mounted in each square. This could be one of the most fun-filled activities to do here. One can buy handicrafts (candles, wood, soap), Christmas ornaments, and things to eat, and foo0d ranging from sweets to the ubiquitous sausages. The best, however, are the drinks: a cup of hot and sweet wine is one of the great pleasures of celebrating Christmas at Vienna.
One of the most popular places to shop is located just outside of Vienna, and it is designer outlet center Parndorf. Its location means that you'll have to arrange some kind of transportation, but it will be worth it. Parndorf outlet center has more than 140 stores and they offer designer brands for the price reduced up to 70%. It is located 20 min from Vienna airport.
All things considered, Vienna makes for another spectacular shopping experience, catering to all sorts of consumers and tourists. Add this place to your bucket list!