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Victoria's Small Business Festival 2013

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by Peter Dewar (subscribe)
Businessman and writer. Peter nurtures a special interest in Korea and Japan.
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Freelancers - Three Reasons Not to Miss This Festival
It's unlikely to be as entertaining as a music or literary festival, but Victoria's Small Business Festival may be the most lucrative. With full-time work on the privileged list, and an uninterrupted career a relic to the times gone-by, small business skills are growing increasingly important. Even if you're employed, the training and experiences available at workshops and webinars in August - at little cost - are a worthwhile addition to a resume.

For those who need more convincing, here's three reasons for adding this festival to your calendar.

Event Guide
A calendar of events is available in the festival guide or online


Enterprising writers will be there making money. Learn how to join them. The festival includes sessions run by the Australian School of Copywriting titled, "How to Write Killer Headlines That Get Results" or "How to Write Website Copy That Works". For a freelance writer, these skills provide opportunities to be paid for your words. And for fiction writers, the free "Powerful Storytelling Strategies for Small Business" webinar shows there's need for creative types in the hard-nosed world of business. Small business owners are time-poor and often looking for help with writing reports and marketing material.

Build a freelance career with better business skills. Every freelance writer needs to know how to manage a business to make a decent living. Even in a micro business there are financial, branding, marketing, administrative, and people dimensions to handle. Business isn't rocket science but it does require the ability to use experts to solve problems and be enterprising in fast moving times. This is an opportunity for freelance writers to hone these skills.

The State Government has committed more than $6 million to make the festival successful. Small Business Victoria (itself a destination for free advice), National Australia Bank and Momentum Energy have joined forces along with a host of smaller sponsors, media partners and local councils to provide hundreds of events, workshops and seminars during August. The result is a month long carnival designed to help everyone from the start-up to the 'old hand' prosper in a competitive, digital world.

For newbies, sessions like: "Beginners Guide to Social Media for Business", "Go-Online: A Start-up Guide for Business", "Working From Home" or "Eight Essentials of Solo Success" are confidence builders.

For others wanting to grow their thriving freelance platform, "Sharpen Your Business & Grow", "Write Your Own Business Plan", "Social Media and Video Marketing Workshop" or "Top Financial Tips for Women" may help making the next step.

There's even a free Question & Answer session by an accountant.

Freelance Career
Business strategies help a freelance career


Networking is a vital entrepreneurial skill, even if it often looks like the business equivalent of speed dating. The Small Business Festival provides chances for freelancers to form links with advisors and others who can help them. The Mobile Business Centre is an informal opportunity to ask questions or book a free one-on-one mentoring session. The "Business Networking" event will show the skills necessary and how to create a 30-second pitch.

To be a well-paid freelancer you need an understanding of business. There's plenty on offer at this festival to help people at all levels of business experience and expertise.
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Why? Business help for freelancers
When: August 2013
Phone: 132215
Where: Melbourne, Ballarat, Geelong, Warrnambool and other regional towns
Cost: Check the event guide. Many free sessions
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