There are certain staples to these times that we cannot do without and the latest wonderful combo of Aussieness is Vegetime's very own thongs - in black, with the classic Vegemite signature on the side showing us exactly what we need to be beach ready. Could there be a more iconic combo?
They come with their own little super handy bag - so all you need now is a something equally good looking to pair it with.
If there are two things Australian' know how to do, it's how to utilise a narrow strip of rubber and enjoy Vegemite. Expect to see Aussie-made, Vegemite-branded black thongs this season – they're sleek enough to wear on the street and relaxed enough to take you from the beach to the barbie.
CEO and Co-Founder of Thongs Australia, Scott Jungwirth says, "It's such a thrill and privilege for Thongs Australia to be once again working with a brand like Vegemite, which is truly iconic to
Australia. With both brands born and bred in Australia we think it's a pretty cool collaboration and offers Aussies something 'seriously Aussie' to wear this summer".
The importance of an Aussie-made and loved product is a shared value for both Jungwirth and the CEO of Australian Made, Ben Lazzaro. "Nothing is more Aussie than a pair of authentic Australian Made thongs coupled with another iconic Aussie brand, Vegemite. It's quintessentially Australian! To ensure you're buying 'True Blue' this summer look for the famous green and gold kangaroo logo - the true mark of Aussie authenticity," said Lazzaro.
Matt Gray, General Manager Marketing at Vegemite adds "Vegemite is proud to be an iconic part of Australian culture. Landing just in time for the warmer months, this collaboration reiterates the importance and love of what it means to be an Aussie and purchase Australian made and owned products".
The iconic summer pairing are both classic signatures of the Australian lifestyle. Protect your feet in style and shop the limited collaboration online through Vegemite's "Mitey Merch" online store. Get in quick, there's limited stock available. Shop now at https://vegemite.com.au/store
