"It's a side-splitting story that uses humour and wit to touch on some very important and current social issues but never strays too far from its humorous driving force," Craig said. "Although the plot sounds quite dark and ponderous, the show uses the clich้s of the musical art form to keep the show bright, slick and ultimately hysterical.
"As Urinetown is set in a fictionalised future where the world has been in a serious drought for more than 20 years and private bathrooms have been non-existent for almost that long, we had to work very hard to on how to depict the world the story takes place in. We decided to go back to the script and let the story and characters really speak to us and dictate how the show should be presented.
"What resulted is a show with a Brechtian feel that also has influences from the world of classic and modern musical theatre and some sci-fi elements an equally outrageous combination to match an outrageous show."
"Urinetown appealed because I was inspired by its combination of musical theatre, satire, tragedy and wit," he said. "It really is one of the most absurd and hysterical scripts I have ever read and the musical score even more so.
"There is no way to listen to the fantastic, quirky score, combined with the witty and often ridiculous lyrics, and not be grinning from ear-to-ear. The show is also one I knew would be ripe for visual re-imagining and, together with a passionate and talented cast, knew we could create a fresh, exciting and slick production that will have audiences rolling in the aisles."
"Constantly maintaining Little Sally's child-like energy when you are nearly 25 is interesting, after having played older characters in my past few shows. It's also turning into a very physical part to play both with physical comedy and dance, I definitely need to get my fitness up!"