Florence searches the world over for key statement pieces that can instantly transform a room or office. Her collection of rugs, linen, lighting and accessories are inspired by classic themes and structures, as well as modern fusion trends.
Florence also specialises in sourcing vibrant vintage tribal rugs which are handcrafted by women across Morrocco. Each tribe uses a different range of graphic codes, has different decorative traditions and also dyes that contribute to a varied textile vocabulary.
For Florence, each rug has its own story; "Made by women, the rugs are the expressions of their feelings, creativity and tastes. Each knot has been carefully thought; every motif has its signification. The carpets that I have chosen represent the diversity of the tribal rug production around 40 years ago."
These rugs can be utilised as design pieces that can be placed on a wall like a "rug painting" or on floors. They also make fantastic investment pieces as traditionally hand-woven rugs, weaves and textiles are a disappearing art form.
Sourcing old tribal rugs in the mountains of the Atlas, sending them to Perth and presenting them to you is clearly not an IKEA affair. But for your information, have a look at your local Harvey Norman shop or go online and you will be very surprised to see equivalent prices. Again, Harvey Norman is not comparable to these tribal rugs made by hand, wools hand died, donkey carried up to the nearest village to be shipped to Perth…