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Immerse yourself in all all-encompassing experience
Images - Uniqlo Australia
UNIQLODown Town is an event you won't want to miss, so put the dates in your diary. It's all going Down with the launch of the Down Town Activation at Melbourne's Federation Square, corner Flinders and Swanston Streets, Melbourne CBD. Be there on Friday 31 May from 12pm to 8pm and Saturday 1 June 2019 from 11am to 5pm for an all immersive experience.
Federation Square is going to be transformed into an interactive hub of activity that'll encourage you to be enveloped in an experience that'll bring to life the core components of UNIQLO's down collection, colour, lightness and water-repellency.
This Japanese global apparel retailer is set to warm things up in Melbourne ahead of the first day of winter. Down Town will spark your imagination and bring three unique spaces to life. There's a blackout cube filled with moving light installations and mirrors to ignite the senses, before attendees jump their way through a giant , clear, bounce box. The third space is a colourful maze installation beneath a rainwater exterior.
According to Marketing Director Tracey Lang, this is a must-attend event this winter! It's an event jam-packed with surprising and delightful moments to help celebrate the start of winter. Having first opened its doors in Melbourne five years ago, it seems fitting they host this special event for Melburnians to enjoy! It's a FREE event, so mark your calendar or diary, as a destination that has to be seen to be believed!