This is a polished, clean beach that is perfect for families, couples, and friends. Jumeirah is generally an area where the posers like to lounge, and boy did we see some striking it like they were Victoria's Secret angels.
The beach is like a postcard, on the Marina to the left of the beach is the Burj Al Arab (the one that looks like a white yacht sail), which is nothing but a dream to look at when the sun is shining, your lying on the beach, with the sun kissing your body, and the sound of the gentle waves licking the sand plays a tune in the air.
Local amenities are far and few between, so if you're not driving keep enough cash for a taxi. There are no restaurants or cafe's aside from the cafe in the women and children's only park opposite the beach. This is your typical fast food: burgers, shawarma, fries, and juices. The salads fall short of what might be considered a satisfying and nutritionally balanced salad. I would bring a packed lunch to avoid hunger and disappointment.
Generally there's a relaxed and easy atmosphere. It is a popular destination, but thankfully not cramped considering we went on a weekend. There's a long stretch of yellow sand, but watch out for the odd cigarette butt because there are few rubbish bins. If you're thinking why bother? You bother because of the views - the Burj Al Arab is breathtaking, and when the sun sets it really is a sight for sore eyes. Purple, pink and orange hues reflect in the blue sea, and the beach takes on a magical quality. Umm Sequim beach is a beautiful location, the sea is mostly calm and can be enjoyed for all ages. Enjoy.