Founder of Your Write, freelance writer, editor, corporate communicator and TV Producer in my spare time, around being a busy mum to 3 little ones and managing our team at Your Write.
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Published July 12th 2012
Attention all coffee drinkers - I've found it now. The easiest, most painless, and certainly most convenient way to grab a coffee quickly - txt4coffee.com.au
I first noticed this website promoted at one of my local cafes, as I was queuing up and waiting for my coffee, which I now realise, was totally unnecessary and anarchic, especially as I was in a rush and the babies were not happy to be kept waiting. txt4coffee is a site or app on your iPad, PC or any sort of phone that allows you to search for your nearest cafe, send through your order and pay for it. Which means that the hardest thing for you left to do is to open the car door once you arrive at your coffee destination of choice.
Fathers to small children of their own, business partners Daniel Filmer and Jarrod O'Connell started the txt4coffee venture for exactly the same reason that it is becoming so popular. Working in Brisbane city during the week, they had to battle lengthy queues and waiting times to fulfil their caffeine addiction, where most cafes wouldn't let you even phone orders through. And then on weekends would have to drag the kids out of the car in order to just grab a quick coffee. Hence txt4coffee was born, which allowed customers to SMS orders through to selected cafes. After working closely with small coffee shops and cafe owners, Daniel and Jarrod developed the concept further to allow customers to place their order online or through the app and pay for it. This means that effectively there is no waiting time - you jump the queue - jumping in front of people who haven't yet found out the convenience of this site and app. And unbelievably, the app and online site are all free.
With 6000 customers and 250 cafes working with them around Australia, it means that you'll have plenty of choice when it comes to your coffee and location, with many more coffee shops set to come come on board.
Daniel says that small business is always challenging and that they are always learning, often as they go. They look for lots of engagement through social media to get feedback from customers and cafe owners about their experiences and have worked carefully with both to ensure that the experience for all stays a very positive one. One idea that is about to roll out, is an ambassador program where customers get rewarded for referring new shops or new friends.
Believe me, there is little more than being able to bypass a long queue, walk to the counter and grab your coffee. This is a must-have for any coffee addict.