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23rd St Distillery Launches Violet Gin

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by Tema (subscribe)
Write because you want to, not because you have to.
Published May 23rd 2020
The mood ring of beverages is here
Photo by Fatema Sitabkhan


One of the finest in our South Australian Gin industry - 23rd Street Distillery - has done it again by coming up with yet another innovative and creative means of enjoying cocktails in seriously sophisticated style.

Introducing their latest concoction: Violet Gin.

As part of their Prospects range that celebrates curiosity and creativity at their prime, the brand is working towards bringing together the elements of their lucky number - 23 - which is represented by the words 'freedom', 'creativity', and 'teamwork'.

It is no coincidence we continue to live the number 23. In this instance, it best described our project by driving innovation to our brand through the creative and collaborative approach of our team. (Gabrielle Millane, Assistant Brand Manager)

23rd Street Distillery will launch bi-annual releases as part of the project, which will cover a range of different categories and boast the quality and intrigue of their current products. Kicking things off with their Violet Gin (the first installment of this exciting series), the drink has been labelled as the "mood ring of beverages", given its mesmerizing broody blue-coloured Gin that transforms into a vibrant violet colour when mixed with tonic water or other similarly acidic garnishes. By steeping their Gin with butterfly pea flower over a period of 18 hours, the high pH levels from the flower helps the overall drink be extremely reactive to acidity, thereby causing a drastic colour change. It's a fantastic addition to the 23rd Street Distillery family of spirits, where it injects a sense of fun and flair and allows novice mixologists to entertain their intimate social gatherings in-house in fabulous form. Channing its impressive ability to colour change with a fitting label by artist Claire Ishino, the 200ml bottle that is valued at $35 is a highly-sought after and limited edition one that warrants a spot in your home bar space this autumn/winter season.

Photo by Fatema Sitabkhan


Tasting notes
It is a pure Australian sugarcane spirit that is copper pot-distilled with traditional juniper and five Australian botanicals (lemon, cinnamon myrtle, finger lime, pepper berry & native wattle seed). Expect the drink to resonate heavily with the aromatic flavours that will bounce between the familiar hints of juniper to the juicy lingering zest and peppers to give those cooler Autumn days (or nights) a touch of spicy warmth!

The recipe
Add 30ml of the Violet Gin to a glass full of ice and top it off with Bickfords and Sons Tonic Water. Garnishing accompaniments can include a slice of dehydrated orange and fresh rosemary (although peppercorns are just as desirable, especially if you're after a spicy drink).

Photo by Fatema Sitabkhan


Launching on May 23, 2020, the Violet Gin will be available from the 23rd Street Distillery locations across Renmark and North Melbourne for a limited time.

It is also available online via Sippify and can be purchased via the link here.

Official websites
23rd Street Distillery - Renmark
23rd On Melbourne
Sippify - 23rd Street Distillery

Social media
23rd Street Distillery Renmark: Facebook // Instagram
23rd on Melbourne: Facebook // Instagram

Photo by Fatema Sitabkhan


With thanks to Girl About Town and 23rd St Distillery for early access to the Violet Gin.
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Why? It's a pretty looking drink with lots of flavour bursting with each sip!
When: Whenever you visit / want to shop online
Where: 23rd St Distillery (Renmark North Melbourne) and online via Sippify
Cost: $35 excluding shipping
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