The cinema going experience isn't what it used to be. These days one is sadly expected to put up with patrons talking during the screening, patrons consuming food, patrons arriving late, patrons leaving the theatre, bored children kicking the seat in front of them and so forth; seriously, going to the cinema can be a life or death situation - earlier this year a man was shot dead in a Latvian cinema during a screening of Black Swan, because "[he was] eating popcorn too loudly."
The current state of the cinema going experience, which is usually accompanied with over priced tickets, led to film critic Mark Kermode creating the Cinema Code of Conduct;
But as the old saying goes "if you can't beat them, join them." And that is what Owen Vandenberg set out to do by creating TweetFilm, a special public and virtual place where patrons can 'discuss' a feature film while it is screening, without annoying other patrons.
Inspired by the live-tweeting phenomenon, which usually accompanies live television events, TweetFilm, which initially started out as a loungeroom experience (participants would watch the selected feature film at the same time and would tweet with the given hashtag) is now a regular free public event, currently held at the Loop Bar.
TweetFilm has certainly grown in popularity since beginning in March 2011 with a screening of Inception; there was even a special TweetFilm event at the 2011 Emerging Writers' Festival. The key to the success of TweetFilm is Vandenberg's selection of cult feature films and modern pop culture classics; so far titles such as The Social Network, Blade Runner, Event Horizon, Transformers: The Movie and Ghostbusters have received the TweetFilm treatment. During screenings the tweets can range from commentary on the plot of the film, to discussions on the special effects, to sharp witted comedy (there always has to be a comedian in the audience!)
TweetFilm adds a new interactive element to the cinema going experience; it is a great way to revisit a feature film and discuss it with like minded people - 140 characters at a time. You can find out more about forthcoming TweetFilm screenings by visiting the TweetFilm blog and Facebook profile.