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Published April 14th 2013
Top young gun designers
The VCAA (Victorian Curriculum and Assessment Authority) presents the annual VCE Season of Excellence 2013. The VCE Season of Excellence comprises twelve concerts (Top Class and Top Acts), two exhibitions (Top Designs and Top Arts), and multiple screenings of short films (Top Screen) presented in Melbourne's major cultural venues from February–June. I took my four children to Top Designs at Melbourne Museum that showcases Victoria's crème de la crème of VCE design work.
Melbourne Museum presnts the 13th Top Designs exhibition
Now in its 13th year, Top Designs showcases six VCE study areas of student design brilliance and fresh ideas: VET Interactive Design, Food and Technology, Systems Engineering, Visual Communication Design, Product Design and Technology and Media. Top Designs at Melbourne Museum Facebook page has photo and video interviews of these young designers.
Design is all around us and it shapes the world we live in. It's one thing to appreciate the look and feel of a design, but it's a special something being privy to design students' creative journey from concept to finished product.
Steve Jobs, the late Apple guru believed design was also about "how it works", not just the look and feel. Top Designs provides a glimpse into up-and-coming design student's creative processes, depth of inspiration and intention, and development of ideas through their detailed and immaculately presented folios and story boards that accompany the finished design.
Zoë Blow's brand identity and packaging design for Willow and Sage organic gelato, created for Visual Communication and Design Unit 4. Source: VCAA (Victorian Curriculum and Assessment Authority)
In its 13th year, Top Designs exhibits 108 VCE students' work from a shortlist of 286, originating from a creative pool of 2000 applications across Victorian state, private and catholic schools. The designs are spectacular leaving visitors with a deep appreciation that the future of design is in capable and creative young hands.
My children walked around the exhibition looking at all the designs in record time. That was expected. But their attitude changed when we explored student's folios that detailed initial creative ideas and concepts right through to concept and design limitations and finished designs. My children were engaged with the students' journey: the depth of creative analysis and thought, design brief requirements and changes to original concepts that assisted in producing the final design that stood or hung whole and complete in front of them.
What more could I, as a mum, have asked for when they walked away with a broad smile and creative ideas brewing and bubbling about in their heads.