Earlier this year, I went to a pop up shop hosted by an online fashion retailer by the name of Threadbare.co. I had never visited a "pop-up shop" before but the idea intrigued me and when I got there, I was welcomed kindly by Fiona Malcolmson, and offered cupcakes by Teresa Gomez, the brains behind the successful online store.
Threadbare Pop Up Shop in Brisbane, 2013
I'm not usually one to shop for exclusive designer brands but I really liked the idea of an online space translating itself to a physical space, I thought it was too novel an idea to miss out. If nothing else the opportunity to meet Co-Creators and Founders of Threadbare, Teresa Gomez and Fiona Malcolmson themselves and receive some professional style advice.
From Saturday the 7th of December until Sunday the 22nd of December, lovers of creation and design in Townsville have the opportunity to explore and experience the world of premiere, niche and exclusive fashion.
Hosting leading Australian brands such as Ellery, Dion Lee, Josh Goot and exclusively to Threadbare, Australia's premiere couturier Alex Perry, Resort '14 collection. All this alongside European designer brands such as Faster by Mark Fast and Shourouk.
Alex Perry, Resort '14 Collection
Alex Perry, Resort '14 Collection
Threadbare.co is the creation of Teresa Gomez and Fiona Malcolmson, an innovative and stylish duo who met in Brisbane. The online business began back in August of 2011 and since then have raised the bar of online fashion innovation.
Spring/Summer '13 and Resort '14, at Threadbare.co
Their pop up shop will be held at Townsville's newest and bustling hub - The Precinct, Fairfield Waters - just in time for Christmas.
Spring/Summer '13 and Resort '14, at Threadbare.co
"Pop ups are a great way to get to meet our customers face to face and get to know more about them. Even though we are an online store, it is important for us to find avenues to speak with our valued customers. So we're excited to be bringing Threadbare to Townsville and getting to know our customers here, especially for me, as Townsville is my hometown," said Fiona Malcolmson.
Fiona studied at James Cook University before moving to Brisbane, she completed a course in Graphic Design and began working for Style Magazine.
Her passion for style, fashion and design mirrors Teresa's passion. Teresa worked in retail marketing and has lived and breathed fashion and design for as long as she can remember.
Co-Creators & Founders, Fiona Malcolmson and Teresa Gomez (left to right)
You can meet Fiona and Teresa at the pop up shop, who would love to personally meet you and provide you with style advice on this season's hottest trends and premiere collections.
You will have access to 70% off past season designer collections. On top of that, Threadbare will be offering the first 100 customers through their doors a 15% VIP discount on current season designer prices.
Spring/Summer '13 and Resort '14, at Threadbare.co
A start-up online business in today's competitive market hosting pop-up shops with the creators and founders in attendance is a true demonstration of dedication, passion and success.
A gift from Threadbare, Threadbare Pop Up Shop in Brisbane, 2013
Shop and visit them at
The Precinct, Townsville.
Their operating hours are:
Monday - Wednesday 9AM to 6PM
Thursday 9AM to 8PM
Friday 9AM to 6PM
Saturday 9AM to 5PM
Sunday 10AM to 4PM
If you can't make it to their pop up shop, visit them online at
www.threadbare.co.
