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The Plaza - Virgin Australia: Melbourne Fashion Festival 2019

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Australia's largest fashion event, ten days of fashion and entertainment crosses our city, celebrating style and creativity on the runway and more. Virgin Australia's Melbourne Fashion Festival takes place from 1-10 March, and it's the event to be at if you're a fashionista. Get a look into what emerging and established designers have on offer by getting in early for a ticket to your favourite event. For more information, head to the website.

The Runways will send your pulse racing with the latest in fashion, a menswear runway VIP party, the National Graduate and Virgin Aust Grand Showcase, a High Tea, back by popular demand, a VIP Party at Bond and last but not least, Connection to Country. It's the Global Indigenous Runway that celebrates the creativity of top Indigenous fashion designers from around the world! As the fashion hits the runway, so too will 50 Indigenous young people model the looks for the first time.

There are many Independent Events, and that's putting it mildly, to keep you engaged. From Fashion Film Award Screening and Discussion, movies (Clueless) that changed fashion forever, Fashion and Ethics, and the New Norm in Fashion, there are plenty eye-openers to enjoy.

The International Women's Day Breakfast hosted by Nicky Briger, Editor, marie claire will give you plenty to think about over a breakfast panel conversation that calls upon all to help forge a better working world. This is followed by the nation's first Australian Fashion Summit, hence to take part in a full day of global fashion, get a bundle ticket.

The inaugural Summit has been created for the industry, by the industry. It's for those looking to challenge their world view to apply new found knowledge to their businesses and careers. It's a turning point necessary for professionals looking to prepare their businesses for the future, connect with industry leaders and keep their fingers on the pulse.

American super model, designer, author and body activist Ashley Graham will appear at the 23rd Festival on her first ever visit to Australia. Her influence has reshaped the fashion and media industries and redefined traditional beauty standards. Not only will she walk in Runway 4; she'll headline as a keynote speaker at the inaugural Australian Fashion Summit.

Check HERE for an overall look at ten days of absolute pleasure and entertainment, corporate hospitality and VIP experiences, special ticket offers, the FAQs and more. Head to the Facebook page and events page for updates and to follow the conversation, which includes the VAMFF Gala Runway presented by David Jones on 4 March at the Royal Exhibition Building. Join an audience of industry insiders and influencers, and see the largest designer line-up of the Festival!


Settle in and enjoy the atmosphere of pre- and post-runway entertainment, activities, food and drink pop-ups as you soak in the style scene at Melbourne's liveliest fashion party. It's all happening at The Plaza. Throughout the event, City of Melbourne will enhance your fashion experience with Eat Drink Fashion. It's a specially curated program that aligns festival events with Melbourne's top bars and restaurants that produces an exclusive offering available only during the dates of the Fashion Festival.

Pick your favourite hangout and see what they have to offer; or perhaps you'll find a new favourite, depending on what's on offer. You'll find Cookie, The Toff in Town, Left Bank Melbourne, Ponyfish Island and more coming to the party to make your event night special.

Between Mon 4 and Sat 9 March on various dates and times, you'll find many events at The Plaza on the website; from bars with special offers, the launch of new ice-cream flavours, pop-up runways and more. The following events are highlighted for your interest because they come with a little interaction for something on offer at the Plaza Block Party.

Take a selfie with Specsavers at #LoveGlases POP-UP to win a $1000 VISA card.
If you've been intrigued by fashion illustration, join Estelle Michaelides, the designer behind the label Micky In The Van, for a FREE workshop.
This is a $100 ticketed event, but you get to play. Frankie Magazine presents the Twoobs Tworkshop. A chance to bring your wildest shoe dreams to life with your own two hands. Jewels, tools & beads, plus your very own pair of black TWOOBS sandals to decorate will be supplied at this fun interactive event hosted by founders Jess & Stef Dadon who are sisters behind fashion and lifestyle platform How Two Live.

The Global Fashion Exchange event is back, with the simplest and most sustainable way to give garments greater longevity. Give them a second life with a new owner. Bring up to 5 fabulous items you'd give a friend, and be ready to find a whole new wardrobe.

You could also Shop The Runway for a see now, buy now experience. Visa are delivering the best looks on the runway to your mobile phone in moments; fashion at your fingertips, and it's a live interactive shopping experience in The Plaza and online.


On Sat 9 March from 12noon to 5pm, get set for the Plaza Block Party at the gorgeous Royal Exhibition Building in Carlton. Doors will be thrown open to celebrate the final weekend, so come frolic in the sun, see and be seen as you enjoy live entertainment, pop-up activities as mentioned above, and runways, with lots to eat, drink, dance and do! DJ Sunni Hart, DJ Mell Hall and Dj Ruby Slippers will be in the house!

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Why? The Plaza - Virgin Australia Melbourne Fashion Festival 2019
When: 1-10 March 2019
Where: Melbourne Museum Precinct, 11 Nicholson Street, Carlton, VIC // Royal Exhibition Building, Nicholson Street, Carlton, VIC
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