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The Paris End: Fashion and Photography in 1950s Melbourne

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by Jen (subscribe)
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The Paris End wielded enormous influence on Australian style
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Image - NGV

Back in its day, Collins Street, a major street in the centre of Melbourne became the most desired address in the city. It probably still holds to date with its eastern end known colloquially as the Paris end since the 1950s due to its numerous heritage buildings, old street trees, high-end shopping boutiques, and as the location for the first sidewalk cafes in the city.

The high-end dressmaking salons and photography studios of Collins Street's Paris end wielded enormous influence on Australian style. At this event, get involved in the glamour of the era and how a dress found its way into a prestigious collection at the NGV, courtesy of an iconic photograph by Athol Shmith. Held online via Webex Events, this is a FREE event, on Fri 26 June 2020 from 2-2.30pm but you need to REGISTER your attendance. JOIN HERE 10 minutes before the scheduled start time and provide the event password ParisEnd#2606.


Speakers at this event are Susan van Wyk, Senior Curator, Photography and Danielle Whitfield, Curator, Fashion and Textiles - NGV. For a reminder of the event, click GOING on the event page. This exhibition brings together commercial and fashion photography from the 1900s to the 1950s reflecting the changing face of Melbourne. It comprises around 80 photographs and associated ephemera and is presented in four sections; fashion photography, advertising illustrations, portraits and theatrical studies. It's of a time when the Paris end was home to the artistic community of Melbourne.

Many artists, musicians, writers and theatre performers lived and worked at the top end of town. A number of Melbourne's leading photographers including Athol Shmith, Jack Cato, Julian Smith, May and Mina Moore, Ruth Hollick and Wolfgang Sievers also established studios in this thriving arts precinct. REOPENING on Saturday 27 June 2020, you can view the exhibition IRL at the NGV where public health and physical distancing measures including free timed ticketing, queue management systems, increased deep cleaning of facilities and hand sanitiser stations will be in place to keep the community safe. Stay updated via the Facebook page.

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Why? The Paris End: Fashion and Photography in 1950s Melbourne
When: Friday 26 June 2020 from 2-2.30pm
Where: Online
Cost: FREE but MUST REGISTER
Your Comment
Memories Jen. I worked for a photographer in Collins Street for a short while in the 1960s, unfortunately not the famous ones you mentioned. Neil.
by Neil Follett (score: 2|765) 94 days ago
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