"The question is not if we are going to move to renewable energy, it is how and when." This line from documentary movie The Future of Energy: Lateral Power to the People, is pretty powerful. There is a significant cultural change occurring in America and many parts of the world. A movement towards energy solutions and more so, an energy revolution.
"The climate crisis could be the greatest challenge we have ever faced. The decisions we make in the next ten years, about where we get our energy from and how we use it, will determine whether or not we have an environmentally livable future. Energy is possibly the most socially and globally relevant issue for all people and all nations. It affects everyone and everything, from food and water to jobs and the environment. It's that big."
"This energy revolution is not an issue of technology. We learned quickly that all of the tech is here (United States), and that solar and wind technologies are far more advanced and efficient than what most people realise. But the actual idea of powering our societies on 100% renewable energy is pretty new, and it's going take a little time for the general public to grasp the potential of this change. To do so we need storytellers to go out there and share the vision, and really show people that it's possible, beautiful, and ecologically responsible. And it can be a lot of fun too."
With more and more people recognising that climate change is one of the biggest challenges of our time, the ways to solve it are through better energy solutions. The film shows many of those solutions through the lives of average people who have decided to step up and make a difference.
"When we started on our journey to educate ourselves about energy we didn't know what we'd find or what story we'd tell. We knew that Europe was making headway in renewables, but we did not know what kind of traction renewables were getting in the United States. We were thrilled to hear experts explain that the technological solutions are out there and what we need now is the political will to put them in place."
"These two releases are very meaningful to us, Melbourne because of its commitment to a renewable future, and Sedona because of the unique ties its indigenous elders have to the Great Turning iconic traditions of America's natural heritage." The events harness what the team feel most strongly about for people: education and implementing change in the community. Their suggestions for people wanting to get involved and make a difference:
"Learn how renewables will benefit the environment and the economy by exploring how other communities and businesses are making it work. We learned that there are several cities in the U.S. that are being powered almost entirely by wind and solar. That's a big deal! More and more cities across the planet are powering their electric grids on 100% renewable energy. When you learn about exciting stuff like that, tell people."
"Post it on Facebook, Tweet it. Craft your message so it's clear and compelling, not aggressive or confrontational. Studies show that people are turned off by negative political marketing, and the environmental movement is beginning to realize that And it's a similar story all around the world. The economic potential is incredible. So that's Step One: learn the facts about renewables."
Implement change in your community.
"Stay positive and inspire people with a vision of a better, cleaner, more beautiful world. Form a weekly film discussion group and screen films like The Future of Energy. Contact an organization like the Alliance for Climate Education and bring them to your schools. Or join a local group working towards energy solutions. They're in almost every community, and if you can't find one, start one."
"Use the Internet, use social media, connect with people across the age, gender, and cultural spectrum. Dedicate yourself to standing up for what you believe in, and support others who are standing with you. And have some fun doing it."
With an action plan for people on the website covering a wide range of way you can participate, some 'fun' things to try are:
"2014 is a critical turning point in the global shift towards renewable energy, and we're excited to be out here telling a fun story that inspires people to make positive change."
For more information: