Write because you want to, not because you have to.
Published November 27th 2016
Blooming flowers to celebrate spring and summer
If you have lived in Adelaide long enough, then you can appreciate the complete revamp that Topham Mall has gone through. It's so refreshing to see the once abandoned and worn-down pocket in the Adelaide CBD is now being utilised as a space for a number of local businesses to call home.
Among the many stores that have set camp here is The Flower Nook, which is craftily situated in the busy thoroughfare of The Mall that attracts a great deal of foot traffic. What started off as a Renew Adelaide project has blossomed to become one of the popular florist shops in the city.
Owned and run by Sophie Kresevic, The Flower Nook "graduated" from the Renew Adelaide program successfully. This store has not just completed over a year in business, but it has also expanded to have one more store residing in Eastwood since June 2016. Exciting times for the business that was started by one determined lady with a passion to bring happiness to people's lives through her floral creations.
Sophie possesses a strong sense of creativity, which is apparent through the bouquets of flowers, along with the style and layout of the store itself. "I was following Renew Adelaide on Facebook for quite a while...and decided to put in a business proposal for my store here in Topham Mall...", Sophie says. "I wanted this particular spot, which was one of the most [coveted] spots at the time, but I thought it would be perfect for being noticed by the customers, along with the light for the flowers...", she recounts.
She talks about how she thought of this space as one that would bring her customers with a sense of calm. The store tends to attract people who are primarily of the working crowd, but she has gained a popular following of her "regular customers". Getting an average of 55 visits per day, the usual reasons that bring customers into The Flower Nook may include (and is not limited to) going aways, promotions, birthdays, and festive occasions. Given how I spent a good hour to an hour and a half at The Flower Nook with Sophie and saw the customers come and go, it's no surprise that the store will be expecting a pleasant rush of people over the next coming weeks, clocking into the new year.
Personally, I've always felt overwhelmed upon walking into a florist shop because there are so many flowers everywhere and it becomes difficult to be able to find the right bouquet of flowers for a certain occasion. And that's what makes The Flower Nook different.
Plant holders and candles to complement your purchase of flowers
Yes, the space is small. And yes, there are lots of bouquets of flowers. But they are sectioned. Sectioned meticulously. So, if you're looking for orchids, you look at the table that is invitingly displaying the range of fresh orchids. If you're after terrariums, it's right in front of you on small stools that reside under the large central table. If you're after candles, you know they're going to be placed on the shelves by the wooden panels of the store. There is a lovely balance of chaos and order that makes The Flower Nook stand out as a unique and different florist shop.
Sophie has a background in interior architecture, so she was able to use her skills and networks to create the minimalistic yet perfectly fitting wooden panelling towards the back of the studio that provides shelving space for the candles and plant holders. What a nifty idea and it provides customers with an easier platform to scan through the store at a glance to see what is available on offer.
Not a fan of the commute to the city and its expensive parking rates? Then, you're in luck, because The Flower Nook also operates online. Simply choose what type of floral product you're after, place your order in and have your fragrant flora delivered to your doorstep. If you order before 12pm, you may qualify for delivery on the same day. Simple and seamless!
Sophie commented on how customers often came in to buy flowers but were looking for a little something to add on to the side, especially if the flowers were part of a present for a friend or loved one. After all, when you have the joyful quality of giving, why not incorporate a bunch of complementary items to further spread the love?
As a result, the store now stocks soy candles from South Australian business The Scent Candle Co.. The candles are vegan-friendly and environmentally sustainable. Plus, they smell like a dream. The small candles can last for about 10 hours, the medium candles last for 30 hours, and the large candles can last up to 50 hours.
In addition to that, Sophie has now started stocking raw organic chocolate from Loving Earth. Boasting of sustainability, fairness, and health benefits, Loving Earth chocolates come in flavours of raspberry, mint, caramel and hazelnut. Another brilliant accessory to add to a flower bouquet!
The Flower Nook brings a pop of colour to Topham Mall and is a great place to get some of your Christmas shopping sorted. Visit Sophie, who can guide you on what's a good present (or bundle of presents!) for that special person(s) in your life, play with Rosy the dog if she's in, and prepare to leave with a refreshed outlook on florists through the gorgeous and vibrant collections of flowers that Sophie has in store!
With Christmas not too far away, it's best to get your orders in ASAP. The Flower Nook operates in Topham Mall from 8am-6pm on weekdays and in Eastwood from 9am-5pm Tuesday-Sunday. Purchases can either be made in-store or online, with delivery to up to 80 suburbs throughout Adelaide.
Sophie with her bouquet of flowers and assistant Rosy