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The Big Latch On 2014 - Ipswich

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by Zen (subscribe)
Believes less is more and values experiences rather than material possessions.
Support and Promote Breastfeeding
What is the Big Latch?

Groups of breastfeeding women coming together at registered locations around the world to all latch on their child at a set time. All the breastfeeding women and children are latched on for one minute at the set time and are counted by the witnesses. The numbers are added up and we see if we can beat previous Big Latch On records! The Big Latch On supports communities with identifying and growing opportunities to provide ongoing breastfeeding support and promotion.

The Event was started in 2005 by Women's Health Action in New Zealand, as part of World Breastfeeding Week. Each year, they have seen a growth in the numbers of breastfeeding women attending and an increase in the support for breastfeeding in public.

Aims of the Big Latch On

  • Support for communities to identify and grow opportunities to provide ongoing breastfeeding support and promotion.
  • Raise awareness of breastfeeding support and knowledge available in communities.
  • Help communities positively support breastfeeding in public places.
  • Make breastfeeding a normal part of the day-to-day life at a local community level.
  • Increase support for women who breastfeed - women are supported by their partners, family and the breastfeeding knowledge that is embedded in their communities.
  • Communities have the resources to advocate for coordinated appropriate and accessible breastfeeding support services.

The focus of the 2014 event is to break the current record of 14,536 breastfeeding women and children latched on for one minute at the set time.
The local Ipswich Latch On will be held at Queen's Park (in the grassy area between the playground and Milford Street). Arrive at 10am to register and get yourself comfortable. The Big Latch On is at 10.30am sharp.Contact Kimberly Loss for further details: 0412 978 271 or

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Why? Support and Promote Breast Feeding
When: 2 August 2014 - 10-11am
Phone: 0412 978 271
Where: Queen's Park - Goleby Avenue - Ipswich
Cost: Free
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