The VB drinking Australian yobbo is slowly being replaced by a more discerning beer connoisseur, according to this report by the ABC.
Although beer consumption in Australia has decreased, craft beers are bucking the trend, with dozens of artisan brewers entering the market each year to meet the demand. And who can blame Aussies for choosing a more thoughtfully created drop?
Much like the label 'certified organic', there is no real legal guideline for what constitutes a craft beer. While the US Brewers Association has created these guidelines, as the guys at Australian Brew News discuss here, these guidelines mean that many of the popular brands considered craft beers here would not apply.
Perhaps it's easiest to say that craft beer is a thought or movement, rather than a product that fits a set of criteria. Craft beer is something created with thought and care, resulting in a fuller flavour far superior to the watered down, mass produced drink churned out of the bigger factories.
So now that we've decided what craft beer is, which is the best? Little Creatures is probably the word on everyone's lips right now. The Western Australian brewery is a heavyweight in the craft beer scene, if I may use such an ironic descriptor. They produce a variety of different drops, including my personal favourite, Rogers, a light and fizzy amber ale with a passionfruit-y aftertaste.
But there are dozens more microbreweries around the country. Share your favourite craft beer in the comments below.