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The Tassal company is Australia's biggest salmon producer and they now have two shops where they sell direct to the public. One is in Salamanca Square in Tasmania and the other is right here in Kew.
The comedian Eddie Izzard once said "You piss me off you salmon... You're too expensive in restaurants."
Well, he would have loved this cafe and shop, where you can buy salmon cheaply.
Plus there is a bit of a novelty about eating here because while there are certainly choices for non-fish eaters, the menu is like a text book of ways to serve salmon.
For example, you could have free range eggs with salmon gravlax ($16.50) -- (Gravalax is raw, thinly sliced, cured salmon seasoned with dill). Or you could have salmon sashimi with a radish, apple and pickled ginger salad ($17.50). Or how about warm flaked salmon on baby cos with pear, bacon and crumbs and a parmesan dressing ($16.50)? Fridays are usually fish and chips day. You might like yours beer battered with shoestring fries and lemon aioli. Feel like pasta? Well, you could order smoked salmon & lemon Infused linguine with garden peas, fennel & dill ($18.50). Or perhaps the kids would like a salmon burger with some wedges?
And that is just a few of the salmon renditions on the menu.
If you are having a party you could buy a huge side of salmon. Or how about some salmon shish-kabobs, already threaded with vegetables and ready to throw on the barbecue; pastries and baguettes bursting with salmon; a myriad of different kinds of tinned, fresh salmon, frozen salmon, cured salmon, teriyaki salmon, salmon antipasto sticks (that look like saveloys) or apricot flavoured salmon?
I counted at least 50 different salmon products before I cried enough! I felt like I was swimming downstream and bumping into too many salmon.
The Tassal store also have happy hours listed on their website, where they have another 10% off their already low prices.
As well as salmon, this Tassal shop sells anything you might need to help you cook salmon, including barbecue gadgets, home smokers and all the accompanying herbs, spices and condiments.
If you want to know how to cook salmon, they have a flash demonstration kitchen where they often have celebrity chefs showing you how to make delectable salmon dishes.
These free events are usually themed, such as how to have a great Australian Day Barbecue, Cup Day Breakfasts or How to Spoil that Special Someone on Valentine's Day. Plus you get to taste whatever is being cooked.
Other classes are imminently practical, such as how to make sushi or sashimi or how to smoke your own salmon.
The cafe is usually only open at lunchtimes and does all day breakfasts on Sundays.
But they also run a restaurant where they do special themed dinners. These run at least once a month and concentrate on local produce alongside a few salmon inspired dishes. Most of these are five course gourmet dinners and cost roughly $68 for food or $85 with a wine tasting package.
These dinners need to be pre-booked.
Or you can pop in any day for lunch although this place gets very busy on weekends.
This is a great concept shop. It is fittingly all decked out in the colours of the sea - blue and white -- with decor reminiscent of fishing nets. All I can say is that Tassal have certainly caught a lot of salmon and they are out to catch customers as well. But with this kind of food and prices, you might just want to get caught.