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Insider Guide to Mercedes-Benz Fashion Festival Sydney

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Mercedes-Benz Fashion Festival Sydney
Photo courtesy of Mercedes-Benz Fashion Festival Sydney

Mercedes-Benz is turning heads and electrifying the runway again. From the non-top adrenaline pumping action of the Singapore Grand Prix, we now head to Sydney where all attention is on the catwalk. From 24 to 27 September, Mercedes-Benz Fashion Festival returns to the city with another year of runway shows, fashion experiences, styles and trends and parties. Organised by IMG Fashion, the festival is supported by Destination NSW, Maybelline New York, DHL, Swarovski, City of Sydney, Redken, oOh!, Pullman Hotels, Rekorderlig Cider, Lavazza, Peroni Italy, Ciroc, Acqua Panna, Tempus Two and Carriageworks.

Mercedes-Benz Fashion Festival Sydney
Photo courtesy of Mercedes-Benz Fashion Festival Sydney

Say goodbye to Winter and welcome the refreshing Spring/Summer collections. With so many top brand designers, celebrities and models gathering in the city, there's no where else I'd rather be. Here's my insider guide to the top fashionista things to do and people to see. So style up and walk the runway of Town Hall with Mercedes-Benz Fashion Festival Sydney.

VIP Opening Night, 24 September

Mercedes-Benz Fashion Festival Sydney
Photo courtesy of Mercedes-Benz Fashion Festival Sydney

All the VIP attention and star-studded fashion action starts here as Mercedes-Benz presents Australian Style. Forget about the designers and models as the focus turns to you as the VIP. Upon arrival you will be escorted to an intimate drink session where you can chat with the designers and enjoy a sneak peak at some of the collection pieces.

Mercedes-Benz Fashion Festival Sydney
Photo courtesy of Mercedes-Benz Fashion Festival Sydney

Then its off to a tour of the venue and backstage with models in hair and makeup before taking a walk on the runway as you're escorted to your front row seats for another drink. This is all part of the VIP and Front Row & Fabulous private pre-show experience. Let's not forget the post-show drinks at the Mercedes-Benz Star Lounge just for you. You too can be a VIP at the Mercedes-Benz Fashion Festival. Simply grab your tickets here.

A-listers possibly attending - Danielle Cormack (actress), Kate Peck (model & MTV host), Tanya Gacic (model & writer), Chloe Papandrea (X-Factor), Imogen Anthony (model), Tim Blackwell (Radio host), Susan Mourrad (TV presenter & model)

Fashion Bloggers on Style, 25 September

Margaret Zhang, Zanita Whittington, Kate Waterhouse, Sara Donaldson
Margaret Zhang, Zanita Whittington, Kate Waterhouse, Sara Donaldson

Style Network are filming an episode of 'Fashion Bloggers', which airs 15 October on Foxtel from Mercedes-Benz Fashion Festival Sydney. 4 of Fashion Bloggers' stars who are the most influential fashion, beauty and lifestyle bloggers in Australia will bring their top season picks to the runway show. See Spring fashion through their eyes and catch them on the front row.

Fashion bloggers spotted - Sara Donaldson (Harper & Harley), Zanita Whittington (Zanita), Kate Waterhouse ( and Margaret Zhang (Shine by Three).

Lavazza presents From Italy With Passion, 26 September

lavazza italy with passion fashion show
Nicola Finetti, Bianca Spender (Top), Johnny Schembri, Michael Lo Sordo (Below)

Italy's favourite coffee, Lavazza, showcases Australia's Italian design talent together with the its own consultant, personal style blogger Nicole Warne. Grab a front row café style seat and enjoy stunning cocktail and evening dresses from Nicola Finetti, the deftly draped fabrics of Bianca Spender, the stylish aesthetic and perfect cut of Michael Lo Sordo, and one of country's most popular emerging fashion labels, By Johnny. Don't miss one of the festival's most anticipated shows and the chance to experience a taste of Italy on the runway and in a cup.

Target Runway, 27 September

target spring fashion
Photo courtesy of Target Australia

Making fashion, style and quality affordable since 1925, one of the country's best known department store chain is heating up the runway for the first time at Mercedes-Benz Fashion Festival Sydney. Check out Target's Spring Collections with the latest in women's, men's and kids' looks, ranging from casual trends to occasion dressing. Winner of the 4th series of The X Factor Australia and pop sensation Samantha Jade will perform on the runway dressed in the new and exclusive Dannii Minogue Petites for Target. Target's Runway to Rack will also be fast tracking the hottest trends straight off the runways of Paris, Milan and New York to stores within weeks.

A-listers possibly attending - Music celebrity Dannii Minogue and Stenmark twins, Jordan and Zac.

Festival Hub

Hang out at the Festival Hub after each runway show for loads of FREE stuff just for ticket holders. Redken is hosting a Touch-up Bar to help you get glammed up with the latest hair trends from the runway and must-have products. You can also win some Redken samples. Then head over to Maybelline NY where you can get tips and tricks on looking beautiful each time as well as the season's looks and trends. Now you're ready to look your best at the Tempus Two 'Cliq Booth'. In addition to the fun photoboth that helps you look like a VIP, you can also enjoy Tempus Two wines and a chance to win a special gift. St.George Bank's social playground offers a memento simply for posting your favourite Fashion Festival moments. There are also chances to win one of the daily prizes. Remember to pick up a freshly made Lavazza coffee with your choice of blends before hitting the next show. If you're a VIP or Front Row & Fabulous ticket holder, just head over to the Mercedes-Benz Star Lounge for FREE post-show drinks from Tempus Two, Peroni, Bailey's and accompanied by canapés.

Score a VIP experience

Mercedes-Benz Fashion Festival Sydney
Photo courtesy of Mercedes-Benz Fashion Festival Sydney

Everyone who purchases a ticket to the Mercedes-Benz Fashion Festival Sydney will stand a chance to win the ultimate VIP Mercedes-Benz Fashion Week Australia experience in April 2015. This exclusive invite-only VIP access allows the lucky winner and his/her bestie to join the hottest celebrities and magazine editors in previewing the latest designer collections on the runway, enjoy post-runway drinks and canapés with the fashion-set in the Mercedes-Benz Star Lounge, and be driven in a luxury Mercedes-Benz to their hotel for an overnight stay for 2. For full terms and conditions and to purchase your tickets, visit the website.
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Why? Where else can you see the best of Spring & Summer fashion in Sydney?
When: Refer to programme schedule
Where: Sydney Town Hall
Cost: Refer to website
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