"We expect the unique shopping experience and facilities to attract more customers to this part of the market, as well as provide weather protection and storage for traders."
"More than nine million visitors come to the Queen Vic Market each year for its traditional open-air market experience and this magnificent new precinct will be a drawcard for new and existing customers.
"This is the latest project we have delivered to improve the experience for customers, traders and visitors to the Market. We've also installed new seating, fruit trees and umbrellas in the new pedestrian plaza on Queen Street, along with our red coat volunteers at the Visitor Hub."
Stan Liacos, Queen Victoria Market Chief Executive Officer, said that the revitalisation of String Bean Alley was crucial to encourage new visitors to the Market while celebrating the rich history of the Market. "The String Bean Alley precinct represents a new era for the Market," he said.
"This section of the Market is now acting as a small business incubator, providing a platform for specialist traders offering products and services that are locally designed, sourced or produced."
Visitors can expect to find a wide range of traders including bookshop Mary Martin Books, all the way to handmade cards and gifts from The Paper & Wood Co., unique clothing from Miss Brown Vintage, and artisan chocolate makers Melbourne Cocoa.
String Bean Alley traders are open on Fridays, Saturdays and Sundays, and on Wednesday evenings during The Night Market event series.