Steven Alan New York

Steven Alan New York


Posted 2024-05-08 by Alicia Daudfollow

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1. Founded in 1994 in New York City
Steven Alan was founded in 1994 by American designer Steven Alan. He opened his first storefront shop on Greene Street in SoHo, New York City, focused on producing high-quality essentials for everyday wear.

2. Focus on creating "subversive classics" for the modern man and woman
From the beginning, Steven Alan's mission has been to create "subversive classics" - updating traditional staple pieces with unexpected twists and innovations, meant for real wear in real life.

3. Emphasis on high-quality construction and timeless styles
Another hallmark of Steven Alan is its dedication to fine craftsmanship. Garments are constructed with durable, luxurious materials meant to stand the test of time rather than follow fleeting trends. Attention to detail is paramount.

B. Company mission and values
1. Commitment to thoughtful, lasting design
Steven Alan strives to thoughtfully reimagine wardrobe essentials, blending function and fashion in a way that feels fresh yet built to last for years of wear.

2. Use of fine fabrics and attention to details
Luxurious textiles like Italian linen, French terry, and Supima cotton are favored for their natural breathability and drape. Details like clean lines, interesting hardware, and luxurious trim elevate basics.

3. Blending classic silhouettes with unconventional twists
Traditional shirt and pant cuts are reworked with unexpected twists - like slouchy fits, asymmetric hems, or subtle surface designs - for a look that's both familiar and innovative.

C. Design Philosophy
1. Marrying tradition unconventionally
Steven Alan seeks to thoughtfully blend the traditional with the unexpected, grounding each piece in time-tested forms while injecting refreshing modern updates.

2. Updating classic styles for a modern aesthetic
Season after season, signature staples are evolved just enough to feel fresh for current tastes and wardrobes without compromising their heirloom quality.

3. Emphasis on versatility and longevity of pieces
Pieces are designed to be easily mixed, matched, and worn in a variety of ways for years to come rather than following micro-trends of the moment.

II. Collections
A. Men's collections
1. Shirts
Long-sleeve shirts in luxurious linen, twill, and oxford cloth are updated with details like exaggerated point collars, full-button fronts, or interesting surface textures.

Short sleeve styles in heathered cotton, linen, or twill blend function with fashion in a relaxed, easy way. 3/4 sleeve cuts have become a core style.

2. Pants
Tailored wool trousers with clean lines and modern cuts, as well as relaxed chinos and corduroys in versatile colors, give elevated options for all-day comfort.

3. Accessories
Timeless basics like leather belts, knit scarves, and canvas totes are enhanced with charming details. Sunglasses, hats, and outerwear round out any look.

4. INDI+ASH collection
This line uses organic, GOTS-certified cotton from an open-farm collective in India for graphic sweatshirts, tees, and joggers with an ethical conscience.

B. Women's collections
1. Steven Alan x Clare V collection
A luxury partnership saw signature Steven Alan styles reimagined in plush French terry for the ultimate in cozy loungewear - meant for both ease and elegance.

2. Shirts
Luxurious interpretations of the classic button-up in linen, oxford cloth or poplin with delicate surface patterns, volume sleeves or contrast borders.

3. Dresses and jumpsuits
Relaxed shift dresses, jumpsuits, and rompers in breathable organic cotton blend a carefree spirit with finesse, for both work and weekend ease.

4. Pants
Easy yet polished trousers, chinos, and denim in smart silhouettes are cut for supreme comfort in relaxed fabrics.

5. Ichi Antiquites collection
Vintage-inspired finds like kimono-style cardigans, collared blouses, and tiered maxi skirts breathe new life into antique motifs for a one-of-a-kind look.

6. The other collection
This modern loungewear capsule focuses on cozy knits, sweats, and joggers meant to layer, layer, layer - all crafted from soft Italian cashmere.

7. Accessories
Luxurious hats, scarves, belts, and leather bags enhance any look with inimitable flair - from woven raffia bags to twill-shoulder bags.

III. Retail experience

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A. Flagship SoHo store
Located on Prince Street, the original New York flagship spans two floors showcasing the full women's and men's collections. The inviting space feels more like an art gallery than a typical boutique.

B. Seasonal rotations
Each season sees new capsule collections introduced alongside core staples in colorways and fabrics attuned to the mood of the moment. The rotation keeps things feeling fresh.

C. Exclusive collabs
Limited edition collaborations with like-minded emerging designers and brands help spotlight new talent while adding exclusive novelty to the lineup.

D. Personalized service
Experienced staff are on hand on the sales floor and via phone/email to help customers craft distinct looks and ensure garments are perfectly tailored to fit.

E. Custom program
For a premium fee, select garments can be customized, like monogramming shirts or adding extended lengths. Made-to-measure is also available.

F. Expanded retail footprint
Over the years stores have followed in major metropolitan areas including Los Angeles, London, Tokyo, and Toronto along with select global stockists.

IV. Industry recognition
A. Numerous editorial features
Steven Alan's tastemaker sensibility has won its frequent placements in publications like Vogue, GQ, Harper's Bazaar, and the New York Times, helping to gain global renown.

B. Social media popularity
With almost 500k Instagram followers, Steven Alan is highly engaged on social channels where it shares sneak peeks, brand photography, and lifestyle snapshots that capture its refined yet relaxed aesthetic.

C. Celebrity fans
Stylists often outfit top actors, musicians, and other elites in Steven Alan's immaculately tailored separates and leisurewear looks. Fashionable A-listers have become unofficial brand ambassadors.

D. Award nominations
Steven Alan has received recognition from the Council of Fashion Designers of America for its contributions to American menswear and womenswear design.

V. Sustainability efforts

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A. Use of natural, renewable fabrics
From linen and Supima cotton to wool, cashmere, and even vintage textiles - an emphasis on natural fibers with lower environmental impacts is paramount.

B. Dyeing innovations
Low-impact, innovative dyeing methods like ozone dyeing and color injection minimize water and chemical usage compared to conventional techniques.

C. Garment recycling
As part of its "Thread Fund," the company collects old Steven Alan garments for upcycling or repurposing into new products to prolong the lifespan of materials.

D. Mindful manufacturing
Production is carefully managed for ethical, safe working conditions with all partners abiding by fair labor standards around compensation, hours, and grievance policies.

E. Packaging reductions
The brand seeks new ways to minimize paper, plastics, and excess materials used in packaging garments and shipping to further reduce waste.

You can learn more about the market on their website here

229 Elizabeth Street
New York, NY 10012
(212) 226-7482

Opening Hours
Mon-Wed: 11:30am-7:00pm
Thursday: 11:30am-8:00pm
Fri-Sat: 11:30am-7:00pm
Sunday: 12:00pm-6:00pm

285656 - 2024-05-08 06:56:16


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