Subscribe      List an Event or Business      Invite a Writer      Write for WN      Writers      Other Locations
list an event      1 million Australian readers every month      facebook

SNAP Wireless

Home > Adelaide > Technology
by Tema (subscribe)
Write because you want to, not because you have to.
Published March 14th 2020
Photography by Skyler Talley

They've become a household name in revolutionising the way people can stay connected whilst being on the go, thanks to their wireless tech charging accessories, but did you know that SNAP Wireless has their home base in Adelaide (South Australia)?

That's right - this is a locally sourced and produced brand that promises to be the 'future of wireless charging'. Starting the business in 2017, SNAP Wireless took off to curb one common issue that was being faced by their customers, who needed a way to be charged up during their travels and throughout the day. In anticipation of their successful business venture, I was fortunate enough to have an e-interview with co-founders Michael Wang and Mark Johnston - have a read of our exchange below:

Tema: Can you please tell us a bit about yourselves, Michael and Mark?
Michael is currently 26 (24 at the time of starting the business) and graduated from Adelaide University doing a Bachelors Degree in Commerce (International Business). Born in China, he came to Australia when he was three years old with his family. He enjoys business, sport (BJJ), and going to the gym.
Mark is currently 25 (23 at the time of starting the business). He was also was going to university prior to starting the business and was studying a Bachelor of Business (Property), but decided to drop out after 1.5 years and was about to start a Cert 4 in Property Real Estate. He was also working full-time at Telstra and working towards a store management position, whilst pursuing possible real estate work on the side.

Tema: What made you decide to go into business together?
Michael and Mark: We actually went to high school together and have known each other since Year 8. After graduating from high school, Michael started working at the Telstra retail store part-time. A few months later, Mark also started working at the same store. Michael had previously tried to start a couple side-businesses, by selling items on eBay, and building and launching an app. However, none of these really set off the way he intended it to. Mark was also interested in business, so we started working together on a side-business which revolved around buying and selling cars. We did this for two months and made some money. Mark then saw the need for wireless charging due to the problem of having messy cables in his car. Naturally we decided to jump into business together based on our friendship and working on a business together already.

Photography by Skyler Talley

Tema: Why did you decide to have a focus around wireless technology in particular? What sparked your interest to create the versatile products offered by SNAP Wireless?
Michael and Mark: We first started talking about this around June 2017. At this time, Apple was about to release their new iPhone. Wireless charging was not a new technology at the time, but the majority of people did not know about it or were not using it. We were at Telstra and saw the lack of wireless charging car mount options for customers. Mark was also complaining about messy cables in his car and never having anywhere to place his phone whilst driving. He thought there needed to be a product where we could mount the phone and have it charging at the same time, without any messy cables! Wireless charging seemed like the solution. We saw a gap in the market. We saw a need and trend for wireless charging technology. We want to fix the issues of broken and frayed and messy cables, not create more. Wireless charging is simplistic and effortless. On top of this, we wanted to create stylish and good-looking tech accessories that you would be proud to carry along with you and have in your car, not clunky mounts that looked futuristic and 'techie' looking.

Photography by Skyler Talley

Tema: When you first started out in your home base of Adelaide, what was the reception like and how has that evolved since - within Adelaide and worldwide?
Michael and Mark: As of today, we have been in business for just over 2.5 years. It has been a crazy experience and journey so far with many ups as well as downs. Neither of us have started or grown a business to the scale we are at now and we are very grateful for where we are and what we have achieved. We first started with $6K each. We both did not have a lot of money at all and this money was what we saved and made from buying and selling cars. We started small with what we had. Our first stock order was only 100 units. When we received it, we thought it would take us a year just to sell all of them. When we first launched the website, we thought we would have a waitlist of customers due to our Instagram posts. However, this was not the case - upon launching the website, we had a couple sales and the first was from Mark's mum. We had to then make some quick adjustments, and learn new things along the way, which led to us building some momentum and allowed us to gradually scale.

Photography by Skyler Talley

Tema: What are the range of products offered by SNAP Wireless and how did the progression of products come about?
Michael and Mark: Our goal since day one was to offer a range of wireless charging products that cover car, home, on-the-go and office. This is what we have essentially achieved. We offer a car mount charger, wireless charging pads for home and office, and a wireless portable charger for on the go and travel. We also offer additional accessories such as magnetic phone cases and wall chargers. We also have many more products in the pipeline already. Our product progression comes from what we would like to see ourselves and what we would like to own.

Photography by Skyler Talley

Tema: Where have you seen SNAP Wireless being used and what does that say about the durability and accessibility features of the products?
Michael and Mark: We have over 30,000 customers all around the world. We see people share our products in use daily and all around us and it is amazing to see we can positively impact people everywhere and get use out of the products we designed and created. We have tons of reviews coming in as well. Many great and always some that are not so great, which are just as important as it allows us to hear feedback and what we need to improve on. This helps us make sure our product offering is in-line with customer expectations and reiterate on future products to better meet the needs of our customers.

Tema: What were you hoping to offer to your target market, when it came to the production of your range of gadgets? What were the key features that you wanted out of your product?
Michael and Mark: We started SNAP Wireless with two values in mind: to create extremely simplistic products and also to create stylish products. Working in tech, we saw way too many 'techy' looking outer space style products. They looked boring and clunky. Nothing that we personally would like or enjoy having in our cars or carrying around. Our target market was initially the younger millennials who are into tech, lead a busy lifestyle, and always need to keep their devices charged up. However, since then, we have realised that our audience is quite large and expands beyond just millennials.

Tema: What do you think helps SnapWireless stand out from the rest in the industry?
Michael and Mark: We believe what helps us stand out from the rest in the industry is our focus on design and our customer experience. We want to be different than the old school corporate tech brands that sell boring tech products. What also sets us apart is our focus on wireless charging. We believe the future is wireless and we want to create simplistic easy to use products that can power your life.

Tema: What are some goals that SnapWireless has lined up for 2020?
Michael and Mark: Our main goal for 2020 is launching more product ranges and more product options for our customers. We want to focus on building an even better customer experience and making sure we put our customers first and give them the products and service they deserve.

Official website

Social media
Facebook // Instagram // YouTube

*With thanks to Girl About Town for the interview opportunity.
Help us improve  Click here if you liked this article  14
Share: email  facebook  twitter
Why? It's the revolutionary way to stay connected on the go
Where: Level 1, 74 Grange Road, Welland SA 5007, Australia
Your Comment
Top Events
Popular Articles