No matter which one of the actors has said it over the last 50 years, this line has always taken us on a ride that has non-stop action, thrills, spills, and dastardly deeds, making legends along the way.
From Sean Connery to Daniel Craig, the series has taken us from Dr. No and Gold Finger to Skyfall and Raoul Silva. The many twists and turns, scenery and action sequences that have captured us have held us in suspense throughout these movies.
Who can forget the scene when Pierce Brosnan bungee jumps off the dam?
The cars, stunning in design have been complex in their capabilities, the girls are all beautiful, exotic and all too willing to get James Bond, one way or another. The main character has changed 6 times in its 50 year stint. Each one, a little different, some more charismatic than others, some more memorable, a few we would like to forget.
The evil villains over the 50 years have all wanted control, in one form or another. This usually meant that James Bond and his female companion were in jeopardy, somehow having to escape and stop them by some ingenious means provided by Q. Amongst his inventions, a stunning Aston Martin complete with ejector seat and machine guns.
But each one has given James Bond a life and a pizazz all their own, that we as the audience have learned to appreciate, held our breaths for and watched on the edge of our seats as they flee the ever changing scenarios the bad guys keep coming up with.
With Daniel Craig in the 23rd instalment - Skyfall, his portrayal of 007 in this movie shows a more human character, which is truer to the book character. We see a more intimate James Bond and you can't help but feel for him. He is ageing, making his performance less stellar and more difficult to do his duties, including shooting straight and keeping off the sauce.
Yet this doesn't stop him from once again making sure that Raoul does not become the villain to overcome Bond. Will our hero continue on or will he decide that enough is enough?
Some interesting points are brought up in the movie from M when at one point she has to defend MI6 and the ongoing need for them. She points out that the enemy is no longer one that they can see, or a country that they can identify. They now live in the shadows. The enemy is new and changing with the times and has a different agenda altogether.
This movie makes you think and wonder if this will be the end or the beginning of something new for Bond. Stay tuned.