Trust is something that doesn't come easily in a city like Melbourne. We are constantly switching, changing, upgrading, and quizzing taxi drivers on their choice of route. So when it comes to a question of who to let loose on something as important as our skin tone, crow's feet or the routine maintenance of our lady bits, there is understandably a desire to find a true professional who can be relied upon to deliver to our expectations.
Anyone who has paid through the nose to walk out of a salon with a burnt upper lip (or with any other part of their anatomy burnt), endured weeks of looking perpetually surprised after an eyebrow shaping, or gone for a relaxing massage only to have the therapist yip-yap about her boyfriend troubles the whole way through understands the pain of making the wrong decision.
The solution is to find one of those elusive industry gems with a team of dedicated beauty virtuosos who are both skilled in the application of their profession and cognisant of the individual needs of each and every client they treat.
Skin Deep Beauty Therapy is one such exemplar in the business, providing treatments such as massage, exfoliation, waxing, tinting, spray tans, facials, manicures and pedicures for men and women with expertise and care.
With CBD salons located in the HWT Building and the Block Arcade, Skin Deep therapists recognise that while some clients are looking for the luxury of a spa-style afternoon of indulgence, others need the convenience of efficient and skilfully executed treatments squeezed into hectic corporate schedules. "We pride ourselves on understanding our clientele," says Block Arcade Manager, Kellie Moran. "We want everyone who comes here to leave feeling radiant, but we also want a busy working woman to feel confident in heading to a meeting after an eyebrow wax without being delayed or having anyone the wiser."
The secret, she says, is in regular specialised training and a focus on premium customer service. "All of our therapists receive regular tuition in best industry practices in order to maintain the Skin Deep standard of excellence. We are also all country girls, so we find that we have a point of difference in that we deliver good old-fashioned service and consider our many loyal clients to be friends."
Country girls they may be, but this is no backwards beauty parlour applying acrylic nails with a different cartoon character on each one or performing palm readings free with every chin wax for the bargain price of $6.50 Skin Deep treatments don't come cheap, but as the old adage goes, you get what you pay for, and clients can be secure in knowing that the best of Sothys dermatological and cosmetic formulas are at hand.