Geoff Sirmai is the principal of Sirmai Arts Marketing - one of Australia's busiest and best-value Arts PR consultancies.
Former nationally known print, radio and TV journalist as well as best-selling author, Geoff's multi-media experience balances his parallel professional theatre and music background.
With some 5000 radio and 500 television appearances under his belt and over 100 stage and screen roles to his credit, Geoff also holds a BA (Hons) degree in English and Music and an MA (Hons) in Australian Drama from Sydney University.
Knowing the arts world and media landscape back to front ('from both sides of the footlights and the camera') has made him uniquely qualified to get the best result for clients' events.
Since establishing Sirmai Arts Marketing, Geoff and his associates have earned a reputation for elegant, economical and effective publicity on behalf of clients - always based on thoughtful strategy, not whim.
"Whichever way you decide to handle your media editorial publicity efforts – whether with a dedicated company or committee-member or a professional - don't forget about it! It's a vital part of your promotional toolkit" said Geoff.
"Remember, putting on a show or launching a campaign without publicity is like winking at someone cute in the dark: you know what you're doing - but no one else does!"
Geoff Sirmai is the director of Sirmai Arts Marketing and author of both You and Your Publicist and The Confident Consumer (Allen & Unwin). Find out more at www.sirmai.com.au