Coffee is a glorious liquid source of energy that a majority of us rely on, every single morning. Starting the day off with a sip of this catalyst can allow us to travel along with our day but there is certainly an art towards making the perfect cuppa, which warrants time and craft to concoct.
Luckily for us, Sideroads has come up with a convenient way of delivering quality artisan coffee to accommodate our fast-paced schedule, without compromising on quality. By collaborating with a range of some of South Australia's best coffee roasters, Sideroads has produced pour-over coffees and coffee bags to make your cuppa blossom with flavour and aroma - simply achieved by adding hot water! So now when you go adventuring, you won't need to worry about missing out on your caffeine fix, because these conveniently packaged coffee brews will deliver in quality and quantity (whilst being wrapped up in colorful packets).
In anticipation of getting to know the brand better, I was fortunate enough to have a chat with owner Robyn Katzin about the journey of Sideroads - have a read of our exchange below:
Tema: Can you please tell us a bit about yourself, Robyn? What is your personal story? Robyn: Originally from South Africa, we've spent the majority of the last 18 years living in and loving Australia. Coming from a corporate background and with a love of all things food, wine and coffee, arriving in Adelaide relatively recently was a very pleasant surprise. With such a strong food culture and the 'support local' message, it felt like the right time to step off the corporate ladder and find something a little more creative, which would also allow for flexibility to care for our two young children. Cue coffee!
Tema: Can you please tell us a bit about your coffee? Where do you source your coffee from? Robyn: Our coffee is sourced from small-batch artisan coffee roasters, who are often tucked away in the sideroads of our famous regional areas. We collaborate with roasters from Adelaide, Barossa Valley, Fleurieu Peninsula, Kangaroo Island and the Riverland. The wattleseed (which is used in our wattleseed coffee and wattleseed drink) has been wild-harvested in the Flinders Ranges. Our SA roasters are so talented and love what they do and many of the coffees we use are award-winning. We curate our coffees based on passion, flavour and provenance. Selecting the roast level and grind to best suit the gentle methods of brewing, ensuring optimal flavour is extracted.
Tema: Where did you get the inspiration to come up with your innovative brewing concepts - coffee bags and pour-over coffee? Robyn: It was on a family trip to Japan in 2017 where we came across the ingenious design of the pour-over style filter bag or "drip coffee" as it's known there. After a long day sightseeing in the cold, it was a treat to come back and brew a hot cup of coffee in a novel and convenient way. Whilst the hotel coffee wasn't great, with our amazing Australian coffee, we knew it could be taken to the next level in the ultimate fusion of cultures. Coffee bags seemed like the next logical product to launch, given everyone's familiarity with them and ease of use, we knew with access to such superb coffee, we could offer an artisan alternative to what is available.
Tema: How does each blend replicate the essence of its namesake? Robyn: Australia may not be known for growing coffee, but we certainly know what to do with it! We are lucky enough to live on the doorstep of some famous regions, all rich with food and wine culture, They're also holiday destinations and there's always a favourite coffee shop on holiday! We've collaborated with the roasters to select coffees that reflect the region or would remind you of your visit. For example. the Barossa Valley coffee is award-winning and as close as you'll get to the coffee sold at the famous Barossa Farmers Market, or the Riverland coffee with its hints of orange rind. In other instances, they're award-winning coffee and just simply, so good!
Tema: What made you motivated to make your business revolve around coffee in particular? Robyn: Sideroads came about as a result of our own exploration and discovery of South Australia. Having moved here in 2016, we set about eating and drinking our way through this beautiful state. It's only once when you explore an area that one discovers the great local finds, including coffee! So, it was the coffee that proved too good not to share! Also, I was solving my own problem! Every holiday, no matter where or what style of accommodation, we always ended up taking our coffee and various brewing methods along with us. Well, now there is a lightweight and easier way to enjoy great coffee!
Tema: How long has Sideroads been in business for and what has the journey been like so far? Robyn: We've been in operation for a couple of years now and what a journey it's been! We are so fortunate to live in such an amazing food bowl that South Australia is, with fabulous producers and a supportive community.
Tema: What do you hope for your customers to experience when sipping on your coffee brews? Robyn: Just as exploring off the beaten track, down sideroads and laneways always provide unique, unexpected and memorable experiences, drawn further along in the hope of finding something special. We hope that by enjoying our range of coffees, you find just that.
Tema: Are you primarily an online store or do you have a few stockists around South Australia and/or interstate? Robyn: We have an online store and are stocked in a few locations in SA and in Victoria with more to come soon. You can also enjoy our coffee bags on the Popeye Boat while cruising down the River Torrens.
Tema: Can you please tell us about your illustrious packaging? Is there a story behind the design? Robyn: Sideroads and street art always seem to go together, where you find one you'll usually find the other. Similarly, down the sideroads and off the beaten track is where you'll find most of our talented SA coffee roasters. The colours of the artworks depict the vibrancy of our regional areas, each one unique with something different to offer. For example: Adelaide: The Urban Grand Dame in pink and purple Barossa Valley: Who wouldn't have a smile on their face sitting amongst the vines drinking wine (and coffee!) Fleurieu Peninsula: The blues of the beautiful ocean Kangaroo Island – The deep green of the eucalyptus trees and the golden yellow of KI honey
Riverland – Riverland orange! Wattleseed – Yellow of the wattleseed flower
Tema: What have you found rewarding about being a small scale business in SA? Robyn: The wonderfully supportive community we have! It's been so good to meet and work with our some of our state's talented producers. There are many people willing to give things a go, for which I am grateful! I love seeing people's reactions to the idea, design, ease of use and great flavour of our products. Through this process, I've come to realise that there is a big difference between advising businesses on how to manage their processes effectively and efficiently and the actual running of a business and needing to implement those processes! It's been a big learning curve and I'm enjoying every minute of it!
Tema: What have you found challenging about being a small scale business in SA? Robyn: It's overcoming the daily challenges that make it all so rewarding. Sideroads is just starting out and like with any new product, amongst many fantastic products, it's finding those opportunities to share the passion, flavour and provenance.
Tema: What would you say is your idea of the 'perfect blend of coffee'? Robyn: Whether it be chocolate and nutty or fruity and floral, a coffee that is full of body and flavour, with that evocative coffee aroma. Fortunately for us in South Australia, we don't need to go very far between great coffee shops and roasters. A good cup of coffee is never hard to find!
Tema: Is there anything else that you'd like us to know about yourself and Sideroads? Robyn: Supporting local is at the heart of what we do. Our intention is not to alter or try and better the roaster's coffee. Instead, we simply provide it in a new way for more people to easily enjoy. It's artisan coffee, made easy. The best finds are always down the Sideroads.
You can purchase a range of coffee (beans, pour-overs, and bags) via the official Sideroads website.
Follow Sideroads on their socials (Facebook and Instagram) to keep up-to-date with the latest happenings.