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Shop the City 2018

Home > Melbourne > Christmas | Community Events | Fun Things To Do | Shopping | Street Performers
by Jen (subscribe)
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Event:
1 day, 1000 stores & exclusive events
SHOP THE CITY
A Black Friday Party in the City
Fri 23 Nov 2018 from 10am-10pm


shop the city 2018, community event, fun things to do, emporium melbourne, melbourne central, melbourne gpo, qv melbourne, the strand melbourne, a black friday party, shopping party, food and drink, live performances, foodie freebies, black doughnuts, free ice cream, gelato messina, confetti dome, night garden, black friday sales

It's that silly season when Christmas comes a knockin' at the door! The City has heard you and is offering up Melbourne's ultimate shopping event. Shop The City on 23 November 2018 from 10am to 10pm is taking place on Black Friday. Melbourne Central, The Strand Melbourne, Emporium Melbourne, QV Melbourne, Melbourne GPO and more, will come together, giving you over 1000 stores across six city blocks for the biggest shopping party the city has ever seen! See the website for the full directory, for there'll be many reasons to shop the city.

shop the city 2018, community event, fun things to do, emporium melbourne, melbourne central, melbourne gpo, qv melbourne, the strand melbourne, a black friday party, shopping party, food and drink, live performances, foodie freebies, black doughnuts, free ice cream, gelato messina, confetti dome, night garden, black friday sales
Image - The Strand

Huge discounts, live performances and exclusive foodie freebies comes a callin'. The Confetti Dome will be insta-worthy for our all-time snap happy craze, while you shop till you drop at participating stores like the Collins Street Precinct Group retailers. Emporium is putting on their Nutcracker Christmas and you'll find the centrepiece on the ground floor, capturing all that's magical about the festive season.

shop the city 2018, community event, fun things to do, emporium melbourne, melbourne central, melbourne gpo, qv melbourne, the strand melbourne, a black friday party, shopping party, food and drink, live performances, foodie freebies, black doughnuts, free ice cream, gelato messina, confetti dome, night garden, black friday sales
Image - Emporium

Unlock over 100 exclusive offers, enjoy special in-store events, a complimentary cocktail at the Candy Cane Bar on Level 1, live music from one of Melbourne's top DJ's from 5pm to 10pm and so much more at the Emporium. The GPO will also have one-day-only exclusive offers and Gelato Messina will be serving up free cups of Ses-I'm-Easy-Street black sesame gelato with coffee crunch.

Get snapped wearing black by a roaming photographer and a $20 dining card could be yours. The Strand joins in the one-day exclusive offers from which you can earn bonus shopping credits. You could redeem $10 up to $500 just for shopping on the day. This is where you get your Black Friday customised loaded doughnut !

shop the city 2018, community event, fun things to do, emporium melbourne, melbourne central, melbourne gpo, qv melbourne, the strand melbourne, a black friday party, shopping party, food and drink, live performances, foodie freebies, black doughnuts, free ice cream, gelato messina, confetti dome, night garden, black friday sales
Image - Gelato Messina's Ses-I'm-Easy-Street black sesame gelato with coffee crunch

Classic black, on black Friday, that's what the Party for Shop the City is all about. Themed and with free, fun experiences and Instagram-worthy pic opportunities in Melbourne's favourite shade - black. Again you'll be spoilt for choice with discounts, and a chance to win black-themed prizes at the Black Party Blackjack Table and take part in a treasure hunt, solving clues to win gifts worth up to $100. The city's first Night Garden Room will be activated, giving the illusion of a decadent, black garden, for as far as the eye can see, right across the weekend.

shop the city 2018, community event, fun things to do, emporium melbourne, melbourne central, melbourne gpo, qv melbourne, the strand melbourne, a black friday party, shopping party, food and drink, live performances, foodie freebies, black doughnuts, free ice cream, gelato messina, confetti dome, night garden, black friday sales
Image - Melbourne GPO

The Colour Party at QV is an immersive augmented reality experience featuring the QV Cane-Deer in QV Square. Dance the night away and get your best moves on the big screen or get snapped in the giant confetti dome with the exclusive Cane-Deer selfie filter. Free cookie decorating in QV Sq from 5-8pm, black glitter cocktails in Albert Coates Lane 5-8pm, a laneway selfie station from 5-9pm, tunes and the colour party bar runs from 5-8pm, plus exclusive $5 parking from 5pm to midnight!

shop the city 2018, community event, fun things to do, emporium melbourne, melbourne central, melbourne gpo, qv melbourne, the strand melbourne, a black friday party, shopping party, food and drink, live performances, foodie freebies, black doughnuts, free ice cream, gelato messina, confetti dome, night garden, black friday sales
Image - David Jones
David Jones and Myer join the party with a day of great offers as well with a sweets and treats stand, including an ice cream and popcorn cart from 5pm at David Jones, and more. While Myer's Giftorium will help you tick off that Christmas list with loads of items exclusive to the city store. A personalised Toblerone, nostalgic toys or personalised Barbie and more is on the ready to jump into your Christmas stocking, and while you're in the city, check out that oh so famous Christmas window display!

shop the city 2018, community event, fun things to do, emporium melbourne, melbourne central, melbourne gpo, qv melbourne, the strand melbourne, a black friday party, shopping party, food and drink, live performances, foodie freebies, black doughnuts, free ice cream, gelato messina, confetti dome, night garden, black friday sales
Image - Myer
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Why? Shop The City 2018 - A Black Friday Party in the City
When: Fri 23 Nov 2018 from 10am to 10pm
Where: Emporium Melb, Melb Central, Melb GPO, QV Melb, The Strand Melb
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