Huge discounts, live performances and exclusive foodie freebies comes a callin'. The Confetti Dome will be insta-worthy for our all-time snap happy craze, while you shop till you drop at participating stores like the Collins Street Precinct Group retailers. Emporium is putting on their Nutcracker Christmas and you'll find the centrepiece on the ground floor, capturing all that's magical about the festive season.
Unlock over 100 exclusive offers, enjoy special in-store events, a complimentary cocktail at the Candy Cane Bar on Level 1, live music from one of Melbourne's top DJ's from 5pm to 10pm and so much more at the Emporium. The GPO will also have one-day-only exclusive offers and Gelato Messina will be serving up free cups of Ses-I'm-Easy-Street black sesame gelato with coffee crunch.
Get snapped wearing black by a roaming photographer and a $20 dining card could be yours. The Strand joins in the one-day exclusive offers from which you can earn bonus shopping credits. You could redeem $10 up to $500 just for shopping on the day. This is where you get your Black Friday customised loaded doughnut !
Image - Gelato Messina's Ses-I'm-Easy-Street black sesame gelato with coffee crunch
Classic black, on black Friday, that's what the Party for Shop the City is all about. Themed and with free, fun experiences and Instagram-worthy pic opportunities in Melbourne's favourite shade - black. Again you'll be spoilt for choice with discounts, and a chance to win black-themed prizes at the Black Party Blackjack Table and take part in a treasure hunt, solving clues to win gifts worth up to $100. The city's first Night Garden Room will be activated, giving the illusion of a decadent, black garden, for as far as the eye can see, right across the weekend.
The Colour Party at QV is an immersive augmented reality experience featuring the QV Cane-Deer in QV Square. Dance the night away and get your best moves on the big screen or get snapped in the giant confetti dome with the exclusive Cane-Deer selfie filter. Free cookie decorating in QV Sq from 5-8pm, black glitter cocktails in Albert Coates Lane 5-8pm, a laneway selfie station from 5-9pm, tunes and the colour party bar runs from 5-8pm, plus exclusive $5 parking from 5pm to midnight!
David Jones and Myer join the party with a day of great offers as well with a sweets and treats stand, including an ice cream and popcorn cart from 5pm at David Jones, and more. While Myer's Giftorium will help you tick off that Christmas list with loads of items exclusive to the city store. A personalised Toblerone, nostalgic toys or personalised Barbie and more is on the ready to jump into your Christmas stocking, and while you're in the city, check out that oh so famous Christmas window display!