Teacher educator and author of many teacher reference books. Amused by random ideas and loves random acts of kindness. Enjoys writing humour...seriously!Please see my Instagram: wilsonjeni
Published January 2nd 2014
For Upstairs and Downstairs & Fake Stubble Look
Maybe it's a bit like cars; you don't notice how many Mazda there are on the road until you buy your own Mazda. Apparently The Shaver Shop in Greensborough has been in the same spot for 2 1/2 years and I never noticed it. I argued the point with the sales assistant, but she was adamant it was that long.
I really blame the person who named the shop. My brain has automatically filtered out the need for entering because I'm not into or in need of shavers. I'm not being defensive about my ignorance, but it's a fair assumption.
Yes, I have two teenage/adult sons but despite their declarations, even with my glasses on, I cannot see the supposed dark hairs on the top of their lips. We are, as I have told them proudly, a fine tuned, advanced evolution on the ape-men.
Since I have discovered this shop I have spent way too much time thinking about my oversight, investigating the products sold there and musing over the mismatch between the name of the shop and its goods and services.
Maybe I'm narrow minded when it comes to shavers, as the disposable blades have always been suffice for me, but I hadn't reckoned on this range of stock and my brain has not been able to connect some of the products to shavers. If I had, this may have been on my Christmas shopping radar. For example, toothbrushes of all kinds, massagers, hair straighteners, hairdryers and other grooming appliances.... So why call it the 'Shaver' Shop?
The Shaver Shop obviously stocks a large range of shavers and appliances to remove hair, but they also stock a full range of other items for personal care. I'm sure it's not just to fill spaces on shelves.
Actually, there is too much choice for me, but not to worry, you can go on-line before visiting the shop and watch the video clips about how to choose an electric shaver! Who would have thought that the latest technology was applied to making a better shaver just for you?
How many shavers could there possibly be?
There range is mind boggling. Electric shavers, beard trimmers, hair clippers, blades, manual shavers, body groomers, hair stylers, personal care products, massage, ladies hair removal and ironically hair regrowth. I assume the buyers of hair removal wouldn't be the same as the hair regrowth products.
When I asked the sales assistant what the most purchased items were, surprise, surprise, it was shavers! My point exactly. With so many other products maybe they are limiting their own market because of the name of the shop.
In addition to their large stock of shavers, pre and post shave accessories, and appliances to remove hair, they also stock a full range of other items. When I browsed in their shop I wondered if it should be called something else, but what? Maybe Small Products For Personal Care. Nah, it doesn't have the right ring and the jingle would be difficult… back to the marketing drawing board.
What about these suggestions: More Than Just Shavers? Barely Hair, now that's getting closer. Groom or Doom? Hair Today, Gone Tomorrow? I like it but it might be sending the wrong message, too depressing for some. …
Anyway, despite their debatable poor choice of business name, they have absolutely the best website. They even have a section on how to best use your shaver. Imagine that. I just thought there were pretty much one purpose and one action. Turn on and shave up and down until hairs are gone. I hadn't reckoned on pre and post shaving and cleaning your shaver routines – I have completely ignored these to my own peril.
Lots of bargains at Shaver Shop
I have surmised that some products are for males or females only. It is for this reason I refer to the beard trimmers section, one I almost neglected (I assure you I don't need them). I would have missed the invaluable internet section on getting the stubble look! What a loss that would have been!
Apparently there is 'nothing quite so masculine as some well-sculpted man stubble. But one does not achieve such a thing by pure chance.' End direct quote. I feel cheated, this is a manufactured look, not a natural attribute. Of course, 'It requires time, perseverance, and most important, the right tools'… and guess where you get these? You picked it… The Shaver Shop.
If I hadn't looked at the oral irrigation section I would never have known that there was such a thing as oral sonic flossing. No more old fashioned flossing for me now that I am enlightened. However, don't want to even think about the epilators, rows of rotating tweezers sounds way too nasty for me. Straight to massage. They have hand, feet, neck, back massages and circulation boosters. Now you're talking. You can get your own ultrasound therapy for home if you want it. Sorry, but I'm not going to look at the nose and ear trimmer section. You can have that privilege to yourself.
I have to make a special mention of the Body Grooming section on their website and I quote directly because it made me laugh out loud. 'Is your tiger lost in the jungle?' 'Achieve the optical inch with our range of body groomers! Don't be shy; Shaver Shop has a range of Philips and Remington body grooming products to suit your grooming needs. Whether they be for up or down stairs, our range of body groomers can transform men from Chewbacca to James Bond in no time! ' No further comment, except I don't think you are prohibited from purchases just because you have a single level house.
Something for the ladies
While I was in the shop, a child came in looking for products because she wanted to be a hairdresser. Their website advertises high quality products you can use at home for professional looks, so now I wonder if hairdressers love or hate this shop. If the products (and users) are so good would this shop be reducing their customers? Maybe.
While I'm giving marketing advice The Shaver Shop should have lessons to increase their sales. I am still unduly conflicted about the name of the shop. Now that I've thought more about it I have to admit, The Shaver Shop is sounding closer to the right name but it's still not quite enough for all the great stuff they have. That's it.. the shop should be called The Shaver Shop and Stuff! I'm happier now.