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Sea Gypsy Pop-Up Shop

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by Jen (subscribe)
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Published August 17th 2016
Bedazzle your soul with soft, sultry&richly crafted garments
sea gypsy, pop up shop, daniela brunelli, sea gypsy sisters, clothing, cotton clothing, beach clothes, boho clothes, laura ingles type clothes, shopping, markets, emu plains markets, st andrews markets, somers winter market, womens clothing
Images X 3 courtesy of Sea Gypsy & ISKA Photography. VW courtesy of Puptul.

I have been mesmerised by Sea Gypsy's clothing for the last two years, and the love affair is still ongoing. It wasn't just the clothes and the beautifully set up stall that beckoned to me, it was also the owner and market stall-holder Daniela, who was and still is very engaging. I was fascinated with everything Sea Gypsy at the Somers Winter Market of 2014 and could not tear myself away without stopping and chatting to the stall holder.


I figured, a person who could set up such an eye catching stall (perhaps it just appealed to my hippy/boho soul) had to be very creative and I wanted to know her. She's warm, friendly and has a certain style about her that makes you want to follow in her footsteps and dress like she does. It did me anyway.

Perhaps her style does not appeal to everyone, but when summer comes along and a hot day beckons you to the beach, you can't wear anything more perfect than Sea Gypsy's beautiful pure cotton, hand dyed and hand embellished clothing. Pure cotton wins hands down on a hot day.


Sea Gypsy is the whole package. There's a lot of good feelings and supportive vibes running through its fibres. In the two years since I last wrote about the shop, its business has been filtered with not just market dates (future summer market dates are not yet listed at the moment), but pop-up shops and online pop-up specials.

Until winter set in, Sea Gypsy was a familiar sight at the Emu Plains Market, The St Andrews Market, large, big-deal annual markets like The Somers Winter Market, The Night Jar Festival in Torquay, and more. You could say at the heart of it, SG is a 'travelling market gypsy'.

sea gypsy, pop up shop, daniela brunelli, sea gypsy sisters, clothing, cotton clothing, beach clothes, boho clothes, laura ingles type clothes, shopping, markets, emu plains markets, st andrews markets, somers winter market, womens clothing
This and following images by writer

The pop-up shop on Sunday 14 August 2016 was at Sea Gypsy headquarters, Daniela's own home. There were racks of beautiful clothing, in an equally beautiful home. My third pop-up shop I've been to in the last couple of years, you're treated like a guest with finger foods, snacks and a glass of coffee or champagne. It's always abuzz with fellow SG enthusiasts like me. However, it was the most special pop-up shop to date.

Why? you might ask. It's because a lot of the people that attended the event already knew each other or knew of each other, from the Sea Gypsy Sisters closed group on Facebook. This group boasts nearly 500 members since it was created in the last 3 months. It's a safe place of positivity, support and sisterhood.


The welcome message of the group says it all. "A sisterhood of beach-loving beauties who still love to play. A place to be free and share with Sea Gypsy Sisters across the world".

In the first hour I was at the pop-up shop, I was too busy taking photos and chatting to the beautiful women of this sisterhood I belonged to. Seeing them in the flesh was amazing and surreal. Putting flesh and blood and moving parts to names and faces seen on and sometimes not seen on Facebook was uplifting and validating that these written voices on the group page was not just a figment of my imagination nor were they imaginary friends. Lo and behold, they were as nice as their personas online.


Finally turning my attention to the goodies on sale and for sale, it's like being in Aladdin's magical cave. Boho leather bags with vintage fabrics and embellishments, accessories, laces, and of course lots of beautiful cotton clothing, and SG's new Boho Beach Picnic range.

With its new frilly pantaloons, onesies, flannel frilled pants, lace and ribbon edged skirts and more, I wanted to break out in what would be an apt song from The Little Mermaid; 'Part of your World'.


"Look at this trove, treasures untold; how many wonders can one cavern hold?" there were whozits and whatzits galore, with thingamabobs of 20 or more, and I want more.... more Sea Gypsy! I walked away with three beautiful pure cotton slip lined skirts with ribbons and laces at the hem, from the new range, and of course a pair of frilly pantaloons, again embellished with laces and ribbons.

The Gypsy Flower Play Dress was popular with many, along with the SG staples like the Prairie Gypsy Laura Dress and the Prairie Gypsy Mary Dress amongst others. It may surprise you to know that Daniela is very hands on not only at the designing and production helm, but she hand dyes all her clothes and hand sews all the little embellishments as well. She also makes many of the crocheted hair, ankle, wrist bracelets so to speak, as the one item can be worn any which way, limited only by your imagination.


Daniela is the best advertisement for her clothes, and models most of it herself. Her range of clothing reflects the women she is inspired by. The vivacious, free spirits; women who are comfortable in their own skin and celebrate femininity and embrace comfort; women who are free and wild and continue to blossom at each stage of their lives. I agree with her 100% in her belief that we can look radiant and playful forever. After all, inside everyone of us, there's still that playful person who likes to frolic and have fun.

Now, we can do that in delicious clothing of natural fibres and dyes that make you feel whimsical and playful. Amazing and comfortable, you'll not want to take it off. I dare you to visit the Sea Gypsy website to gaze upon these gorgeous garments, along with the latest collection which was photographed by ISKA Photography, inclusive of the Sea Gypsy statement VW kombi van.


The kombi was borrowed from Puptul, whose business not only provides quality service for man's best friend, but also hires out the van for photo shoots. Kudos also goes to Daniela's partner Mambo, who gets referred to a lot, in SG conversations. A lot of the beautiful images of the clothes and models in other collections and look-books were photographed by him. He's got quite the eye for photography and staunchly supports SG.

Join SG's Facebook page to stay updated for future market dates, pop-up shops, online sales, competitions and more, and while you're at it, knock on the door to join the SG Sisters closed group, where you're free to share all you want in a safe and supportive environment.

Become a groupie like the rest of us SG enthusiasts as there's going to be a 'flash sale' coming up on the FB page over the weekend. A new competition is going to be announced in the next few days, to win a Sea Gypsy wardrobe just in time for spring. It's going to be a biggie, but you'll only see the details when you join the SG Sisters closed group. See you there!
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Why? Sea Gypsy Clothing
When: This is a review only. See website for market & pop-up shop dates
Where: Markets and pop-up shops in Melbourne, Victoria
Cost: $30 to $160 approx & less for accessories
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