Simply put, it's a week long graduation festival for Year 12 school leavers. The Gold Coast may be the spiritual home of Schoolies week, but the wild, trashy party scenes spotted over the evening news these past few years have turned some of today's teenagers away from the glitter strip.
That's where the Sunshine Coast comes in.
It's not the mad scene you see on TV - it's a much more relaxed, laid back experience.
If you're more into this, then perhaps the Sunshine Coast isn't for you. Pic: Schoolies Week