A Melbourne based writer who is a travel junkie, dedicated foodie and emerging photographer.
Published March 12th 2014
Master Spellcrafters and Fortune Tellers
Riordon Treylourne, after whom Riordon's Witchcraft Emporium is named, has a rich life story to tell. It spans more than 45 years of fortune telling, a career that started with Riordon being apprenticed to his uncle in Ireland at the age of 10 to learn the trade. Between he and fellow fortune teller Etienne, they have over 90 years' experience in fortune telling - strong credentials by anyone's standards.
Riordon uses the term 'fortune telling' advisedly. It is an old art that had its origins many generations ago with the European gypsies. He is quick to say he is not a 'psychic' or a 'clairvoyant'. He sees these as 'new age' terms, and he is openly critical of the people who use these terms. Riordon worked for years in 'new age' magic shops, and it was his disillusionment, plus encouragement from business partner Deb, that led to Riordon's Witchcraft Emporium being established around 17 months ago. Riordon is decidedly traditional in his approach. There are no crystals in his store, no fancy wands, no dream catchers. Instead it's a practical space, with shelves of herbs, and cabinets of oils. Oh yes, and a full sized witch in the window!
Some of the 278 herbs in stock
So, what can Riordon's Witchcraft Emporium offer? Riordon says they offer a service to people in need. Most commonly, people come to them because they are at a crossroads in their life and looking for a way forward. A consultation may confirm that this is because they are at a 'conjunction' in their lives, that is, as astrology has it, going through one of the major changes that happens each seven years (linked to lunar cycles). If that's the case, a spell is not appropriate, because the change will happen regardless. But at least there can be some reassurance that this is a life phase through which the person will pass.
People come to Riordon with a range of other issues, including curses that need to be lifted. Curse removal is carried out for free. There are also those seeking prosperity and love spells.
Cardamon to help with love and passion
Spells may be helpful in moving on a boss that's causing a person grief, or in selling a house that's been difficult to shift, or even in helping someone to secure a job. Like all of the magic performed by Riordon's Witchcraft Emporium, the spells work in a positive way, not causing harm. For example, the difficult boss may be promoted, or suddenly decide to seek employment elsewhere.
Interestingly, Riordon tells me they turn away about two-thirds of potential customers asking for a spell. Each potential customer is assessed via a consultation before a decision is made about whether or not they should be given a spell. If the request for a spell is declined, it's because the person doesn't need it, or because it won't be helpful to their situation. For example, a love spell will not bring back an ex-partner. It will, however, help to bring love into someone's life.
I like the idea that this is 'magic with integrity', that you're not necessarily given a 'magical solution' to a problem just because you request it. Also, there is a money back guarantee on all spells. To date, no-one has asked for their money back.
There are more than 200 available spells, and they are concocted from the 278 herbs (of 377 globally available herbs) currently stocked in the shop, along with oils, resins and/or spell candles. Riordon showed me the 'cauldron' he uses for making spells; it is actually a prawn pot, bought on eBay! Riordon promotes the idea of 'practical' magic, rather than suggesting there is a need for a fancy wand or other trappings.
As well as spells, fortune telling is available via a range of methods - tarot cards, palm reading and tea leaf reading. Tarot and palm reading lessons are also offered, and there are social meetings held at the store on the first Thursday of each month.
Riordon clearly loves to talk to people! I was surprised to see that about 90 minutes had passed while I was in his shop. I greatly enjoyed his lighthearted approach to what is clearly a serious craft. If you're passing by, drop in and have a chat.