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Rice to Riches

Home > New York > Food and Wine
Published May 13th 2010
Journey "off the eaten path" to Nolita's Rice to Riches which has transformed the blandest of comfort foods into a hip phenomenon. Enter the white and silver storefront and you'll wonder if you've been transported to the set of The Jetsons. Eye the futuristic display case and set your sights on one of twenty daily flavors of good old-fashioned rice pudding…with a twist.

Indulge in Cinnamon Sling or Coast to Coast Cheesecake. Dive into Coconut Coma, Hazelnut Chocolate Bear Hug, or Take me to Tiramisu. Try the racy Sex Drugs and Rocky Road, the fancy Fluent in French Toast, or the questioningly Stubborn Banana. Not ready for the future of dessert? Stick with simple "Category 5" Caramel or Old Fashioned Romance.

Every flavor is homemade with fresh milk, cream, rice, sugar, and eggs. A mix of spices and fruits adds the nouveau zing. You can even customize your bowl with Rice to Riches' assortment of toppings, including whipped cream, graham crackers, espresso crumble, oatmeal-coconut crumble, jelly, toasted coconut, pound cake, caramel vanilla sauce, and oven-roasted fresh fruit.

Their chic, colorful packaging make these rich, rice delicacies a perfect dinner party gift your hosts will never forget!
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Why? To taste the future of comfort food.
When: Sunday - Thursday 11am to 11pm; Friday - Saturday 11am to 1am
Where: 37 Spring Street between Mott and Mulberry Streets
Cost: $5 to $35.
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