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Rawsome: Raw Food Specialist

Home > Perth > Vegetarian | Vegan | Gluten Free | Food and Wine | Cafes
Published November 27th 2014
Sweet treet sensations from awesome Rawsome
Rawsome Rawbles raw food business award hospitality paleo
Laila Gampfer, founder of the raw food company Rawsome

After being diagnosed with coeliac disease in 2010 and looking for gluten-free alternatives to fit with her nutritional plan, Laila Gampfer established Rawsome to create raw "sweet treats" suited for people with food intolerances who would otherwise not be able to consume conventional products. The products are all gluten-free, dairy-free, egg-free, grain-free, refined sugar-free and soy-free and don't contain many of the other common allergens.

The company now supplies a large number of cafes and other retail outlets across WA and is now expanding the business interstate. It also offers raw food workshops for those seeking to support their healthy lifestyle at home.

Laila notes: "Raw food is not a new concept it has been around since the 1970s and even earlier. While there was a so-called "mung-bean myth" that surrounded the raw food movement in its earlier days, the idea that raw food is about mung beans, carrot sticks and celery sticks has been challenged.

Rawsome raw food business award hospitality pale
Laila with ingredients in the Rawsome kitchen

"The momentum of the raw food movement is building and is a sign of our new food culture. Those that consider this a fad will see, in time, our food culture is changing and has a much healthier and brighter future.

"The general public have recognised the correlation between what they eat and how they feel. This is more apparent today due to a modern diet of processed foods filled with harmful additives. We know when we eat well, we feel well.

"We are also seeing alarming statistics that our diet and lifestyle contribute to serious ailments such as diabetes, heart disease, cancer, auto-immune disorder, behavioural disorders and so many more. While these were a concern 10 years ago, the statistics are telling us we are even more unhealthy today than we have ever been and, if changes aren't made, these serious ailments will affect more and more Australians. I do believe the public's concern about nutrition heavily contributed to Rawsome's viability and success."

Laila says she was aware of the rapidly growing raw food and pale movement and found her products met the requirements of those with food intolerances, meaning Rawsome is a case of being created at the right time and right place.

"I also had a great deal of support from family, friends and the community at large," she said. "Stockists and customers were sharing their experiences of Rawsome and the word spread quickly. It was definitely a combination of hard work, perfect timing and support that led to the successful start-up of Rawsome."

Rawsome raw food business award hospitality paleo
Laila receiving the 2014 Telstra WA Australian Business Award for Best Start-Up

Perhaps not surprisingly, Rawsome was named Best Start-Up at the 2014 Telstra WA Australian Business Awards, also winning the Outstanding New Business and Excellence in Enterprise and Innovation categories at the Fremantle Business Awards. It also received a commendation in the start-up category at the 2014 Business News Rising Star Awards.

In May 2013, the business scored a major coup by becoming the first-ever outside supplier of cakes and treats to Miss Maud's 15 pastry houses the famed Swedish institution had always previously provided its own.

"My team puts a good mix of love and effort into creating Rawsome products and I won't let anything with even the slightest imperfection leave the kitchen," Laila says.

"Rawsome only uses top-end ingredients the nuts and fruit are sourced from around Australia and overseas and our cherries are organically grown in Tasmania. Some ingredients we use are sourced from South America such as cacao, superfoods and coconut products, which are all fair trade and organic. This is simply because the Australian climate is not ideal for growing these ingredients, so we need to import them."

Rawsome Rawbles raw food business award hospitality paleo
Rawsome's best-selling carawmel slice

The carawmel slice is Rawsome's best-seller and was a finalist in the 2014 Food Magazine Awards. It's a cheeky take on the conventional caramel slice with all the gooeyness and richness you'd expect but made from ground almonds, cashews, pecans, raw chocolate and special selection of superfoods.

As Laila says: "It's delicious but doesn't make you feel terrible afterwards it's designed to make you feel good."
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Why? Sweet treats that are gluten-free and fit in with the paleo diet
Phone: 0412 593 042
Where: List of stockists available on website
Cost: Prices vary, depending on the Rawsome product
Your Comment
loooove the rawsome food chocolate slices that taste even better than the real thing at miss maud but sadly think the prices are a little too high!
by hamudela (score: 1|34) 2858 days ago
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