It appears that the intent of the owners of Queens Loft is to induce a homey environment. When you walk into Queens Loft, you'll be immediately confronted by the couches and fireplace, which are dead giveaways.
There's also an apparent contradiction. The whole place seems to also aspire to formality and prestige in various aspects. Things like the courtyard out the back and the leather seating tend to be aristocratic suggestions.
The Queens Loft offers patrons yummy meals from its elaborate modern Australian and international menu. Its homey atmosphere also qualifies it as the place to come for an informal drink and chat with mates.