Do you ever worry that your kids are spending far too much time inside? Sat in front of a screen, completely unaware that they can make their own fun, breathe fresh air and discover the world outside their windows.
Do you ever wonder that maybe this generation just doesn't know what they're missing out on? Perhaps the world has become too busy to spend that time outdoors, just mucking around with no set agenda. The Project Wild Thing film reminds us that maybe the best thing we can do for our kids is to let them get dirty, fall off things, climb trees and discover how truly awesome experiences in nature can be.
'Project Wild Thing' is a film by created by filmmaker and father, David Bond, who was concerned that his kids had a growing dependence on screens and no longer wanted to go outdoors. To challenge the marketing juggernaut from huge multi-nationals that has encouraged children to want ever more technology and plastic toys played with inside, he appoints himself as the marketing director for the free product that is Nature.