A Melbourne based writer who is a travel junkie, dedicated foodie and emerging photographer.
Chadstone is the Chocolate Capital this World Chocolate Day
Looking for a novel way to celebrate World Chocolate Day on 7th July? Here's the answer! Thanks to a collaboration between Cadbury Dairy Milk and Myer Chadstone, in a world premiere, Melbournians have the opportunity to select, buy and of course eat 3D printed Cadbury Dairy Milk milk chocolates.
The chocolates are 3D printed on location, at a pop up stand out the front of Myer Chadstone's lower level entrance. The purple Cadbury livery is, of course, unmistakable.
The pop up Cadbury Dairy Milk milk chocolate 3D printing stand is located at the lower ground entrance of Myer Chadstone
From display cabinets, customers can choose from chocolates decorated with letters, or with shapes and symbols. As well as symbols like hearts and stars, the range also includes iconic Australian symbols such as kangaroos and thongs.
In addition to being able to choose their own chocolates, the kids will be fascinated to watch the 3D printer dancing away as it creates its next batch of chocolates.
Kids are fascinated by the 3D printer creating the next batch of chocolates
Speaking at today's launch, Nigel Parsons, Managing Director Australia of Mondelez International (parent company of Cadbury), spoke of the company's interest in pursuing innovation, referring to the pop up 3D chocolate printing booth as an illustration of the "experiential generosity" of Cadbury towards its customers.
Nigel Parsons, Managing Director Australia of Mondelez International, cuts the ribbon to launch the Cadbury Dairy Milk milk chocolate 3D printer at Myer Chadstone
The opportunity to purchase what were accurately described by Nigel Parsons as "gift worthy" 3D printed chocolates is available for four weeks only, starting on World Chocolate Day on 7th July, until 28th July.
You can buy the chocolates of your choice in boxes of 2, 4 or 8. A box of 2 is $8, 4 is $15 and 8 is $25.
You can buy the chocolates in boxes of 2, 4 or 8, starting from $8 for two chocolates
But can you expect the creamy Cadbury taste we all love in your 3D printed chocolates? Yes! Absolutely.
Stocks are limited, so make sure you get in early for your fix of these unique chocolates.
Call in any time during Chadstone's opening hours, which you'll find here.