Join me as I travel, play, eat, live and work in cities and places around the world.
Popuphood will explore the power of location and the provenance of retail precincts, brands and products at Melbourne Spring Fashion Week's Business Series. Popuphood originated in Old Oakland, California, created by two creative, innovative and insightful minds, Sarah Filley and Alfonso Dominquez. Since its launch in September 2011, popuphood has taken the world by storm, rethinking retail and the role it plays in revitalising cities around the globe.
popuphood curates small businesses and offers six months' free rent in previously vacant spaces. Through cross-sector partnerships, marketing and other benefits, Sarah and Alfonso support independent retailers towards signing long term leases, designing 21st century solutions for liveable cities.
Why? A not-to-be-missed opportunity for people interested in utilising location and strengthening business by connecting with their local community to learn from US-based popuphood at the Melbourne Spring Fashion Week Business Series.