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Pink. The Restaurant

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by Gwen O'Toole-Luscombe (subscribe)
Gwen O’Toole is an accomplished writer focusing on travel, food, wine and events management. Follow her on Instagram @Gwennieo
Published June 9th 2019
More than pretty in pink
Pink, Melbourne's most Instagrammable restaurant, is opening its doors on June 13, offering diners a unique place where wholesome Italian fare meets self-love.

Media were given a sneak peek into this hidden bar located above Rozzi's Pizza Store at 157 Swanston Street.

pink the restaurant melbourne
PINK The Restauarant, with its rosy interior is open from June 13 on Swanston Street.


The everything pink restaurant concept serves up Italian food within a striking interior, complete with a 'selfie-studio' designed to promote healthy eating, positive sharing and authentic self-love. "Life can be tough for young people in our community, and social media has played a big role in connecting us with each another and often disconnecting us from the core of who we are. Pink is a place where every element of our restaurant encourages customers to share beautiful messages of self-love with the people that matter the most to them" says Darren Male Co-Founder of Pink The Restaurant.

pink restaurant melbourne
Find PINK at the back of Rozzi's Pizza on Swanston St, take the stairs up into what could be the city's most Instagrammable restaurant.

"For us, it's about redefining healthy Italian food for a new generation that goes beyond just skin deep".

Crowd favourites from the creative menu include selections like a range of 'Love You To Pizzas' (pun intended) made with mouth-watering toppings on Pink's signature all-natural coloured pink pizza bases and the 'Little Hippy' pumpkin and sage ravioli with pink burnt butter sauce. In addition to many wholesome food options, Pink offers a list of pink beverages to match, including lavish mega-shakes and chic rose cocktails.

pink liptember
'Little Hippy' pumpkin and sage ravioli with pink burnt butter sauce.


At the heart of Pink The Restaurant is a genuine intention to promote self-love and positively contribute to the wider community. From the vibrant pink ceilings, pink décor, the dedicated selfie-studio with features such as uplifting mantras and a floral installation feature wall; Pink creates undeniably 'insta-worthy' moments to inspire and celebrate the true beauty of everyone who dines at their blush tables.
pink melbourne
"Neon signs adorn the walls at this quirky new hotspot.


Pink The Restaurant commissioned local Melbourne artists Juz Pop Creations to design an uplifting mural, inspiring patrons to share their own self-love message with the world.

For every 'selfie' taken & tagged @liptember on Instagram at the mural with the hashtag #frompinktoyou, Pink The Restaurant will donate $2 to Liptember as part of an official partnership with the not-for-profit organisation dedicated to supporting women's mental health.

pink melbourne
While you're there, grab a cocktail (pink of course) and help support Liptember.
"Pink's contribution will allow Liptember to further support women's mental health research, programs and services across the country", says Luke Morris Managing Director of Liptember.

Pink The Restaurant welcomes everyone and will be open for lunch and dinner Thursday to Sunday from 12 noon until late. Walk-ins only with large group bookings available.

Follow @pinktherestaurant on Instagram to keep updated on news, events and everything #pinkvibesonly.
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Why? For wholesome food and self love
When: Lunch and dinner Thursday to Sunday from 12 noon until late
Where: Above Rozzi's Pizza, Swanston street
Your Comment
How fortunate you got an early peak an this innovative concept restaurant.
by Nadine Cresswell-Myatt (score: 3|5566) 8 days ago
I love this concept. Great article Gwen.
by Amanda I (score: 2|667) 13 hours ago
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