Subscribe      List an Event or Business      Invite a Writer      Write for WN      Writers      Other Locations
list an event      1 million Australian readers every month      facebook

Perth Direct Factory Outlet (DFO)

Home > Perth > Fashion | Gifts | Girls' Day Out | Shopping | Shopping Centres
by BecSorby (subscribe)
I am a stay at home mum trying to be a freelance writer - or a freelance writer trying to be a stay at home mum. I enjoy getting out and about with my two little girls and am Chief Editor of Perth Mums Group perthmumsgroup.com.au
Published October 3rd 2018
Designer brands at factory outlet prices here in Perth
The highly anticipated Perth Direct Factory Outlet (DFO) has officially opened, bringing a host of big name designer labels to the city some at heavily discounted prices.

Located next to the Perth Airport T3 and T4 domestic terminals, the DFO welcomed its first customers through the doors on Wednesday, 3 October 2018.

DFO Perth, Direct Factory Outlet Perth, shopping in Perth, Perth airport DFO, Shopping outlet Perth airport, shops with play areas
Image: DFO Perth Facebook page


The DFO has over 100 stores covering just about everything in fashion, accessories, jewellery, footwear, travel, homewares and sporting goods. It also has a food court, cafes and even a playground for children!

DFO Perth, Direct Factory Outlet Perth, shopping in Perth, Perth airport DFO, Shopping outlet Perth airport, shops with play areas
Inside the new DFO.


Just some of the household name brands to open at the outlet include global designer fashion labels Tommy Hilfiger, Calvin Klein, Oroton, Polo Ralph Lauren and Mimco.

DFO Perth, Direct Factory Outlet Perth, shopping in Perth, Perth airport DFO, Shopping outlet Perth airport, shops with play areas
The Superdry store was popular.


I'm not big on hype, or lining up for stuff, or crowds (or even shopping, for that matter) yet strangely enough, I found myself lining up with the masses for around an hour before the outlet opened....with my two children in tow. Crazy right?

So where did I head to first when the doors opened? Kate Spade? Nope. Royal Doulton Outlet? Not even close my children would break stuff before we even left the shop. Children's fashion outlet Carters? Well, that would be the logical choice, but no.

DFO Perth, Direct Factory Outlet Perth, shopping in Perth, Perth airport DFO, Shopping outlet Perth airport, shops with play areas
My children would love this shop.


The first place I headed was the Lindt Chocolate Store, which attracted a huge crowd due to its Lindor Ball giveaway for the first 100 people through the door. I am a self-confessed chocoholic and I wanted to see what kind of bargains I could get my hands on. You can get a range of Lindt products at a discounted price, plus they serve coffee too. It was worth the wait and you can read more here.

DFO Perth, Direct Factory Outlet Perth, shopping in Perth, Perth airport DFO, Shopping outlet Perth airport, shops with play areas
International retailer Guess arrives at the DFO.


We wandered through the centre, which resembles the factory outlets of Melbourne. Why do they tend to look the same? Some of the names and stores we spotted along the route included My Ugg, RSEA Safety, The North Face and Guess, plus Sunglasses Hut, Strandbags, Bonds, Converse and Michael Hill. You can find the full list of retailers here.

I made a stop at City Beach for a new pair of thongs (or flip flops) and at the front counter received an email with a code for 50% off my next purchase. Woo hoo!

DFO Perth, Direct Factory Outlet Perth, shopping in Perth, Perth airport DFO, Shopping outlet Perth airport, shops with play areas
The DFO playground.


I had promised my children a trip to the playground, which is a fantastic incentive for parents and families and a great opportunity to break up the craziness of shopping with kids.

DFO Perth, Direct Factory Outlet Perth, shopping in Perth, Perth airport DFO, Shopping outlet Perth airport, shops with play areas
The kids can have a break from shopping,


The playground is located just outside the food court and has an awesome play structure with rope ladders, rock climbing holds and a slide. There is a separate area for toddlers that includes sensory play and a really cute little aeroplane that the kids can sit on. The kids will also love the musical play.

DFO Perth, Direct Factory Outlet Perth, shopping in Perth, Perth airport DFO, Shopping outlet Perth airport, shops with play areas
There is also a small area for toddlers.


The food court has a variety of dining options, including Mad Mex, Mumbai Rocks, Sushi Sushi, Utopia and Boost Juice.

So after lining up for an hour, I came away with some thongs, a bucket-load of chocolate and my sanity. Oh, and neither of my children chucked a wobbly, although we did lose our paid parking ticket. Oops. The car park attendant was nice enough to let us out. I'd say it's a common occurrence but I doubt it, given the place had only been open one hour and 45 minutes. Parking is free for the first 30 minutes, or free for the first hour if you make a purchase. You can view the parking rates here.

DFO Perth, Direct Factory Outlet Perth, shopping in Perth, Perth airport DFO, Shopping outlet Perth airport, shops with play areas
That's a big Ugg.


I will definitely visit again when the crowds and hype have died down, the school holidays have ended, and the lure of discounted and free chocolate is long gone. The DFO is an opportunity for locals and visitors to find great bargains on household names and international fashion brands.
Help us improve  Click here if you liked this article  100
Share: email  facebook  twitter
Why? Some of the biggest brands in the world at discounted prices.
When: Open daily from 10am until 6pm
Phone: 6147 9501
Where: Dunreath Drive, Perth Airport, T3 and T4 terminals
Cost: Whatever you want to spend, plus parking fees.
Your Comment
I enjoyed your article Bec!
by Amanda I (score: 2|128) 11 days ago
Featured
Foodi Photoh Classie
Top Events
Popular Articles
Categories
Lists
Questions