Writing is my passion, I love to write for clients and guest blogs, as well as sharing our adventures here on Weekend Notes. I share my journey as I blend my own VA business and homeschooling with life in Toodyay here -
Published January 5th 2018
Create an amazing personal brand that will lead to success
Do you know how important Personal Branding is? Or do you think it doesn't apply to you because you are not into marketing yourself?
Well, I thought that too before I attended one of Alba Gomez's WOW NOW Personal Brand Workshops. It was a light bulb moment when Alba outlined that Personal Brand is "what people think of you when they hear your name" during this 3-hour workshop run for corporate professionals and Perth businesswomen.
Put like that, it made total sense - everyone has a brand and if you don't consciously make a choice to put out the right one, then you are just taking the chance that you will make the right impression. A stab in the dark that could go badly wrong!
As a First Impressions expert with a vast range of experience in the corporate world, personal styling and brand creation, Alba spends this 3 hours giving you an introduction to the basics of personal branding.
But you walk away with much more than a vague idea, you get some really actionable steps and a whole new mindset around style and personal brand. These steps allow you to start seeing the very real changes that you can experience by clarifying your message and the image you are sending out.
I have always felt like my appearance shouldn't matter, since childhood I have been a bit on the heavier side and I had absorbed the idea that caring how I looked was vain.
As a businesswoman, I now understand that in order to get my message to the right audience it is vital that my personal brand is consistent and clear. And this is what Alba teaches you, it's more than just makeup and a great outfit. She takes you inside to your core essence and draws that out, impregnating it throughout everything you do.
Alba's exuberance throughout the workshop is infectious and you leave motivated and empowered to create a new, better version of yourself. Not a different one but a more authentic one. This is a must-attend workshop for any woman in Perth who wants to grow their business or advance their career.
You can find Alba's latest workshop here, as well as information on the other services she offers.