Pelican feeding began in 1979 (40 years ago) when staff at Clifford's Fish & Chip Shop fed the scraps to the pelicans every day. Jimbo's Seafood then took over the feeding by this time, and it was a tradition, as the pelicans would waddle over to Jimbo's crossing and demand their fish from staff.
In 1996, the Council built a feeding platform known as Pelican Plaza. In conjunction with the many sponsors and fantastic team of volunteers, they all made it possible to feed the pelican's whole fresh fish all year round and make it the spectacle it is today.
One of the main objections of the pelican feeding is to keep an eye out on the pelican's medical conditions, as sadly many hooks and lines tangle up in their gullets, wings, and other parts of their body.