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PABLO - Freshly Baked Cheese Tart Cafe

Home > Sydney > Bakeries | Cafes
by Trudencej (subscribe)
I'm a writer living in Newtown Sydney. I love travel, coffee, sweet indulgence and finding new things to do with with my husband, son and crazy dog. Check out my blog at lastboardingcallforgate77.wordpress.com for more.
Published November 14th 2017
Cheese Perfection
It's official, Sydneysiders have fallen in love with Japanese cheese tarts!

Pablo, Cheese Tarts, Japanese food, Sweets, Cheesecake, Dessert
The Pablo Cheesecake Tart


Uncle Tetsu's came first, delivering their version of cheesy goodness, then the Malaysian Hokkaido Baked Cheese Tart company with their 3 cheese tart saw long queues and security worthy of a Sydney nightclub.

Now, Sydneysiders will be able to get their hands on the famous and revered Pablo Cheese Tarts.

What is a Pablo Cheese Tart?

The Pablo signature Japanese Cheese tart is a blend of crispy pastry encasing a sweet cheese filling baked to soft perfection. The ingredients are imported from Japan to ensure the experience and flavour of the tarts are the same as the ones sold in the Japanese stores. The ingredients are mixed and baked in-house and branded with the Pablo signature courtesy of a 300-degree hot iron.

Pablo, Cheese Tarts, Japanese food, Sweets, Cheesecake, Dessert
Staff making and branding the tarts in the Sydney Store


The Sydney store sells the original, chocolate and matcha flavours. The premium New York–cheesecake style with a brûléed maple sugar top will also be available in store.

Pablo, Cheese Tarts, Japanese food, Sweets, Cheesecake, Dessert
The Pablo Mini tarts in Original, Chocolate and Matcha



The Pablo Story


Pablo's founder and CEO, Masamitsu Sakimoto established the brand almost 10 years ago.

Finding inspiration in Pablo Picasso, who pioneered cubism, Masamitsu wanted to develop a revolutionary cheesecake. His vision was to create a "unique cheesecake that had never been seen before".

Pablo, Cheese Tarts, Cheesecake, Japanese food, Sweets, Dessert
Masamitsu Sakimoto - founder and CEO of Pablo


The Pablo legend is that after months in product development and a number of failed attempts, Masamitsu had a lightbulb moment at a steak restaurant - "Wouldn't it be interesting to produce a cheesecake that can be served with different textures, just like a piece of steak?". The Freshly Baked Cheese Tart was born.

Pablo, Cheese Tarts, Japanese food, Sweets, Cheesecake, Dessert
Pablo Cheese Tart - Original


Masamitsu is passionate about his brand, he oversees all aspects of the business from picking the company name and logo, which he designed himself, to attending store openings. The logo pays homage to his muse Picasso incorporating cubist elements into the design. Masamitsu believes in striving to deliver a distinctive product across the globe with a focus on superior quality and exceptional customer service.

His vision and drive have clearly landed on a winner. The Pablo chain is now a global brand with 44 stores in Japan and 13 stores worldwide.

Cheese Tarts, Food, Dessert, Sweets, Coffee, Tea, Cafes
Image courtesy of Pablos Facebook page


The Cheese Tarts

How good can a cheese tart be you ask? I am here to tell you that I found nirvana in the Original Cheese Tart's velvety perfection. The Original is a delicate balance of savoury and sweet. I liked the melt in your mouth hot tart but I also liked the firmer texture of the tart as it cooled and turned into a dreamy cheesecake.

Pablo, Cheese Tarts, Cheesecake, Japanese food, Sweets, Dessert
The creamy inside of the Pablo Original Cheese Tart


The chocolate tart is decadent, full of rich chocolatey goodness oozing with each bite from the crispy pastry shell. I can't stop dreaming of its rich chocolate gooey insides.

Pablo, Cheese Tarts, Japanese, Sweets, Dessert
Pablo Cheese Tarts - fresh out of the oven


For those whose taste buds like a little less chocolate decadence, there is the matcha, which has a delicious centre infused with shiratama and azuki red bean paste.

Pablo, Cheese Tarts, Japanese, Sweets, Dessert
The Pablo store in Sydney


Sydney's flagship store is a small hole in the wall shopfront that will offer the large cheesecakes and bite-sized PABLO minis which allow you to try one of each or simply buy a box set if you are not sure which one to choose!

Pablo, Cheese Tarts, Japanese food, Sweets, Cheesecake, Dessert
The George Street Storefront in Sydney - Image courtesy of Pablo's facebook page


Sadly there is no dine-in option for the stores overseas.

Pablo, Cheese Tarts, Japanese food, Sweets, Cheesecake, Dessert
The counter of the Pablo Sydney store


Cheese Tarts, Food, Dessert, Sweets, Coffee, Tea, Cafes
The Matcha Cheesecake - Image courtesy of Pablos Facebook page


Pablo, Cheese Tarts, Cheesecake, Japanese food, Sweets, Dessert
The counter of the Pablo Sydney store


In the Sydney store, you will also be able to purchase other sweet treats, like the Sabrel Cheese biscuits made with Parmesan Cheese and Gouda Cheese - they are simply salty creamy goodness. The Sabrel Cheese in black made with Gouda cheese and truffle filling is a little piece of heaven, but I have to say the original cheese tart for me is the winner hands down.

Pablo, Cheese Tarts, Japanese food, Sweets, Dessert
The Sabrel Cheese Biscuits - Image Courtesy of Pablo's facebook page


Pablo, Cheese Tarts, Cheesecake, Japanese food, Sweets, Dessert
The Pablo Sydney Store


Pablo fans are adamant that the Pablo tarts are the best cheese tarts ever made - after spending an evening indulging in what I can only describe as softly baked heaven, I kinda have to agree!
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*Trudencej was invited as a guest
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Why? Awesome Cheese Tarts
When: 11:00am - 10:00pm daily
Phone: (02) 9267 2945
Where: 605 George Street, Sydney (entry on Goulburn Street)
Cost: $4.5-$35.00
Your Comment
there was a crowd there today - guess they just opened.
by ultim (score: 2|410) 25 days ago
Good review and great looking goodies
by Priyanka (score: 2|405) 21 days ago
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