I'm a writer living in Newtown Sydney. I love travel, coffee, sweet indulgence and finding new things to do with with my husband, son and crazy dog. Check out my blog at lastboardingcallforgate77.wordpress.com for more.
Published November 14th 2017
It's official, Sydneysiders have fallen in love with Japanese cheese tarts!
Uncle Tetsu's came first, delivering their version of cheesy goodness, then the Malaysian Hokkaido Baked Cheese Tart company with their 3 cheese tart saw long queues and security worthy of a Sydney nightclub.
Now, Sydneysiders will be able to get their hands on the famous and revered Pablo Cheese Tarts.
What is a Pablo Cheese Tart?
The Pablo signature Japanese Cheese tart is a blend of crispy pastry encasing a sweet cheese filling baked to soft perfection. The ingredients are imported from Japan to ensure the experience and flavour of the tarts are the same as the ones sold in the Japanese stores. The ingredients are mixed and baked in-house and branded with the Pablo signature courtesy of a 300-degree hot iron.
Staff making and branding the tarts in the Sydney Store
The Pablo legend is that after months in product development and a number of failed attempts, Masamitsu had a lightbulb moment at a steak restaurant - "Wouldn't it be interesting to produce a cheesecake that can be served with different textures, just like a piece of steak?". The Freshly Baked Cheese Tart was born.
Masamitsu is passionate about his brand, he oversees all aspects of the business from picking the company name and logo, which he designed himself, to attending store openings. The logo pays homage to his muse Picasso incorporating cubist elements into the design. Masamitsu believes in striving to deliver a distinctive product across the globe with a focus on superior quality and exceptional customer service.
His vision and drive have clearly landed on a winner. The Pablo chain is now a global brand with 44 stores in Japan and 13 stores worldwide.
How good can a cheese tart be you ask? I am here to tell you that I found nirvana in the Original Cheese Tart's velvety perfection. The Original is a delicate balance of savoury and sweet. I liked the melt in your mouth hot tart but I also liked the firmer texture of the tart as it cooled and turned into a dreamy cheesecake.
The creamy inside of the Pablo Original Cheese Tart
Sydney's flagship store is a small hole in the wall shopfront that will offer the large cheesecakes and bite-sized PABLO minis which allow you to try one of each or simply buy a box set if you are not sure which one to choose!
The George Street Storefront in Sydney - Image courtesy of Pablo's facebook page
In the Sydney store, you will also be able to purchase other sweet treats, like the Sabrel Cheese biscuits made with Parmesan Cheese and Gouda Cheese - they are simply salty creamy goodness. The Sabrel Cheese in black made with Gouda cheese and truffle filling is a little piece of heaven, but I have to say the original cheese tart for me is the winner hands down.
The Sabrel Cheese Biscuits - Image Courtesy of Pablo's facebook page